Navigating Rapid Growth and Audience Evolution

The chapter explores the challenges and benefits of rapidly growing a TikTok account to 1.3 million followers, emphasizing the importance of understanding and engaging with a diverse global audience. It discusses the evolution of catering content to specific groups like Gen Z, older millennials, and Gen X, highlighting the significance of adapting editorial strategies based on audience preferences. The speaker delves into the complexities of conducting woman on the street interviews, emphasizing professionalism and respect in securing meaningful interactions while promoting pay transparency.