Evolution of a TikTok Account to a Salary Transparency Database

Hannah started the TikTok page Salary Transparent Street two years ago. It now has 1.3 million followers — 2.8 million across all channels — and is a full-fledged media business, with $1 million revenue just last year.

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We spoke with Hannah about:

• 🫂 Building a brand based on audience trust
• 💵 The “Three C’s” at the core of her pay transparency mission
• 🎤 The art of the street interview
• 📈 Turning viral content into a sustainable business
• 🤝 Navigating brand deals with integrity