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The Creator Spotlight Podcast
Ep. 3: Casey Lewis of After School
Mar 21, 2024
Casey Lewis discusses building and selling her first newsletter, writing to 0 subscribers, leaving a full-time job for her newsletter business, and her premium subscriber model with a 5% conversion rate. She also talks about monetizing a curation-style newsletter and her journey on TikTok.
01:10:30
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Quick takeaways
- Casey transitioned from fashion blogger to successful newsletter entrepreneur, showcasing her adaptability and growth in the media industry.
- The podcast discusses Casey's journey of monetizing her newsletter, achieving a 5% conversion rate and steady revenue growth through premium content.
Deep dives
Casey Lewis' Journey into Content Creation and Gen Z Insights
Starting from her early years with a blog called Teen Fashionista, Casey Lewis's passion for writing has evolved over time. Transitioning from a teen fashion blogger to an editor and writer, her career path has adapted amidst changes in the media industry. Her early experiences in fashion blogging and attending events like South by Southwest and Fashion Week in New York shaped her perspective on content creation and youth culture.
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