Ep. 8: Jared Dashevsky, creator of Healthcare Huddle
Apr 25, 2024
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Jared Dashevsky, creator of Healthcare Huddle, shares insights on scaling newsletters, identifying true fans, sustainable workflow, and key lessons from his four years of newslettering. He discusses pivoting from B2C to B2B audience and the challenges of building and dismantling a team.
Consistency is key in content creation for audience engagement.
Authenticity over external validation enhances content creation.
Aesthetic newsletter design improves reader engagement and experience.
Deep dives
Continuous Growth and Learning
Consistently creating content for Healthcare Huddle since 2019, the creator, a resident physician, Jared D'Shebski, highlights the importance of acknowledging the ever-evolving nature of learning in the content creation process. Despite being a medical professional, he remains receptive to feedback and continuously seeks new knowledge within the healthcare industry.
Consistency as a Pillar
Consistency emerges as a crucial element in the success of Healthcare Huddle. Jared's commitment to delivering biweekly newsletters for over four years underscores the significance of routine output in maintaining audience engagement. By treating content creation like a muscle that needs regular exercise, he ensures a steady stream of valuable insights for his subscribers.
Identity and Mission Drive Purpose
Operating with a sense of authenticity and determination, Jared emphasizes the importance of creating content for oneself rather than external validation. Grounded in the mission of educating and delivering value to his audience within the healthcare realm, he navigates imposter syndrome and focuses on personal growth and mission fulfillment.
Visual Appeal Enhances Engagement
Recognizing the artistry behind newsletter design, Jared highlights the impact of aesthetic presentation on reader engagement. Emphasizing the need for a visually pleasing layout, he compares newsletters to paintings, urging creators to prioritize ease of readability and visual appeal in their content.
Lessons on Newsletter Design and Improvements
Attention to detail extends to counting scrolling instances and improving newsletter design for optimal reader experience. Jared's focus on enhancing the readability and aesthetics of the newsletter underscores the importance of aligning content presentation with audience preferences to maximize engagement.
Jared Dashevsky runs Healthcare Huddle, a twice-weekly newsletter for physicians and other healthcare professionals. In just over four years, he’s built an audience of 30,000. He’s also built a team of 13, dismantled that team and been acquired. But today, Jared is once again a solo creator.
In this episode, we discuss:
🎓️ The cap on how far Healthcare Huddle can or should scale
😍 Understanding your newsletter’s “true fans”
✍️ Creating a sustainable newsletter workflow
🧠 Jared’s four key lessons from four years of newslettering
↩️ Pivoting from a B2C to B2B audience
Intro music produced by J. & Doug Organ.
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