Eric Cantor and Adam Katz from Vincent discuss building a core audience, revenue generation through partnerships, and not worrying about competitors. They talk about the evolution of their newsletters, decision not to put names on the byline, and knowing what not to write about.
Building a loyal audience through quality content and engagement is crucial for newsletter success.
Utilizing onboarding surveys helps gather valuable audience data and tailor content for better engagement.
Prioritizing quality subscribers over quantity ensures sustained success in newsletter growth.
Deep dives
Passion and Commitment in Content Creation
Passion and commitment shine through in the content, as evidenced by the strong knowledge and interest displayed. Being genuinely interested in the topics covered reflects in the quality of the newsletter, making it engaging for the audience.
Audience Engagement and Data Collection
Collecting insights through an onboarding survey at the signup stage helps gather critical data about the audience. A brief yet engaging survey can provide valuable information to tailor content and understand the audience better.
Cultivating a Valuable Audience
Focusing on growing a list with the right, engaged subscribers ensures long-term success. Quality over quantity is key to sustaining a loyal and dedicated audience for newsletter content.
Balancing Relevancy and Engagement
Capitalize on current trends and relevant topics to create compelling content, balancing between engaging stories and informative pieces. Adapting to slow news weeks with creativity and research is essential to maintain reader interest.
Time Investment in Newsletter Creation
The time invested in crafting a newsletter varies based on the content availability and depth required. Some weeks may be more time-consuming due to research and creativity needed to curate engaging and informative content, ranging from five to over ten hours per week.
Eric, alongside Slava Rubin (host of the Smart Humans podcast), co-founded Vincent in 2019 as an aggregator platform for alternative investment opportunities. It's evolved into a media company with three newsletters and a podcast, still focused on alternative investments. Adam joined the team a couple of years ago as a researcher and writer.
We spoke about:
🏋️ Building a solid core audience over four years
📰 Deciding not to put names on the newsletter byline
👎 Knowing what not to write about
💰 Generating revenue through partnerships and trust
😌 Not worrying too much about competitors
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