Evolution of a Newsletter: Educating and Informing Audiences

Eric, alongside Slava Rubin (host of the Smart Humans podcast), co-founded Vincent in 2019 as an aggregator platform for alternative investment opportunities. It's evolved into a media company with three newsletters and a podcast, still focused on alternative investments. Adam joined the team a couple of years ago as a researcher and writer.

We spoke about:

• 🏋️ Building a solid core audience over four years
• 📰 Deciding not to put names on the newsletter byline
• 👎 Knowing what not to write about
• 💰 Generating revenue through partnerships and trust
• 😌 Not worrying too much about competitors