The Creator Spotlight Podcast Ep. 6: Ryan Sneddon, creator of Naptown Scoop
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Apr 11, 2024 
In this episode, Ryan Sneddon, creator of Naptown Scoop, shares how he acquired half the town's population as subscribers. He details defining his core reader, pricing ad spots, the effective referral system, and plans to increase revenue by 175%.
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Engineering Plus Creativity Advantage
- Combining engineering's analytical skills with creative communication makes you uniquely effective.
- Ryan credits this blend for his success in newsletter publishing.
Ryan's Early Newsletter Failure
- Ryan's first newsletter, The Daily Thread, was unfocused and only reached about 800 subscribers.
- He learned crucial writing and technical skills before starting Naptown Scoop, which grew much faster.
Core Audience Is Older Women
- The average Naptown Scoop reader is a woman around 50-60 years old, wealthy and established.
- This demographic is surprising given assumptions about younger, internet-savvy audiences.