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The Creator Spotlight Podcast
Ep. 6: Ryan Sneddon, creator of Naptown Scoop
Apr 11, 2024
In this episode, Ryan Sneddon, creator of Naptown Scoop, shares how he acquired half the town's population as subscribers. He details defining his core reader, pricing ad spots, the effective referral system, and plans to increase revenue by 175%.
59:42
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Quick takeaways
- Building community through personalized content
- Strategic ad sales optimization for revenue growth
Deep dives
Evolution of NapTown Scoop: Navigating from Weekly to Daily Updates
NapTown Scoop started as a weekly newsletter by Ryan Snettin but evolved into a daily update service to boost revenue opportunities. Assessing audience demand, a shift to three times a week occurred, eventually progressing to five days a week as the subscriber count surged. The transition to a higher send cadence aligned with maximizing ad spaces availability.
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