Introduction

Ryan Sneddon runs Naptown Scoop, a local newsletter serving Annapolis, Maryland. In three-and-a-half years, he’s built an audience of over 18,000 (nearly half the town’s population), and last year the business generated around $200,000 in revenue.

In this episode, we discuss:

• 🏘️ How Ryan got half the town to sign up for the Scoop
• 👩 Exactly how Ryan defined his core reader
• 💲 How Ryan prices the newsletter’s ad spots
• 👀 The Scoop’s simple and incredibly effective referral system
• 📈 Ryan’s plans to increase revenue by 175% this year