Scaling and Revenue Goals

The chapter delves into the decision-making process of hiring salespeople for the business, focusing on inbound leads and optimal team composition. It explores revenue and profit targets for the current year and future projections, analyzing the impact of a new hire on ad sales and business growth. Additionally, the scalability strategies and growth trajectory of the business in a town of 40,000 residents are discussed, highlighting the effectiveness of organic growth and newsletter frequency adjustments.