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Medical Spa Insider

Latest episodes

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Jul 5, 2023 • 32min

Understanding the Legal Landscape with Semaglutide

Legal expert discusses lawsuits and issues surrounding compounded semaglutide, patent protections, FDA warnings, trademarks, and compliance for medical spas. The podcast also covers the importance of working with reputable compounding pharmacies and legal considerations in healthcare marketing.
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Jun 28, 2023 • 41min

Solving Financial Mysteries with the Data in Your Practice

Christin Trujillo and Jessica Nunn, co-partners at Maven Financial Partners, bring their financial expertise to the medical spa industry. They explore how financial data narrates the story of a practice's success. Listeners learn about industry benchmarks, the timing for strategic moves like raising prices, and staffing challenges unique to med spas. They also discuss their upcoming master class and the critical role of data analysis in crafting a roadmap for financial growth. Dive into the dynamics of optimizing operations in this competitive field!
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Jun 21, 2023 • 37min

One Provider’s Experience Prescribing Semaglutide

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Taylor Siemens, NP-C, founder of Aesthetic Care NP and clinical director of Vitalyc Medspa. They discuss medical weight loss programs and protocols for offering semaglutide in your aesthetic practice. Their conversation includes: Semaglutide’s history and current usage; Controversy over supply and compounding; Determining whether someone is a candidate for the medication; Following FDA guidelines and designing a protocol; Health screening, follow-up and monitoring patients on this medication; Mechanism of action and potential side effects of semaglutide; And more! Read more about the ongoing lawsuits filed by Novo Nordisk, maker of Ozempic and Wegovy, at the AmSpa Now blog. Stay tuned for new updates on the subject as more info becomes available. This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!
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Jun 14, 2023 • 54min

Marketing Over the Life Cycle of Medical Aesthetic Practices

In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Cameron Hemphill, founder and CEO of Growth99. They talk about the start-up, growth, mature and exit phases of medical aesthetics and how to effectively market your practice. Their conversation covers: Preparing for market situations to mitigate risk; Setting up a digital foundation when opening a medical aesthetic practice; Client retention recommendations for the growth phase; Where to invest in marketing for the aesthetic audience; Competing for search result visibility and the cost of lead generation; Giving up control and getting your time back in the mature phase; Recognizing which stage you’re in to continue your growth trajectory; The two types of businesses and the exit phase; And much more! This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!
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Jun 9, 2023 • 42min

Single Room Success, Scaling and the Next Stage of Your Career

This week, AmSpa COO, Cathy Christensen, speaks with Shawna Chrisman, NP, about her “case study” journey in aesthetics since founding Destination Aesthetics in 2011. They talk about her business' growth and where she’s going as a leading woman in aesthetics. Destination Aesthetics’ evolution and mission; Current trends within her patient spending; How to pivot and where to invest when you see a revenue decrease; Why she decided to scale her medical spa; The next stage in Chrisman’s career; Navigating that transition after partnering with private equity; Being present and her thoughts on “balance;” Excitement for the Women in Aesthetics Leadership Conference; And much more! Note: Episode may include explicit language. This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!
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Jun 5, 2023 • 32min

Innovative Hiring for Modern Medical Spas

Dive into the world of medical spa recruitment with insights on specialized job boards and the shifting landscape of hiring in aesthetics. Discover strategies for attracting and retaining top talent amidst competitive demands. Learn about the importance of cultural fit and motivational alignment in successful placements. The discussion also highlights the trends influencing job seekers, including company culture and growth opportunities, and how various healthcare professionals are transitioning into the aesthetics field.
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May 24, 2023 • 51min

Franchise Development with VIO Med Spa: from Single Unit to National Name

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Ryan Rao, chief development officer, and Ryan Rose, CEO, of VIO Med Spa. They discuss what drew them into medical aesthetics, how they launched the VIO Med Spa franchise, and what advantages franchising brings for owners. This conversation covers: How they evolved from a single unit med spa to launching a franchise; Creating a comprehensive guest experience; Challenges and bootstrapping during the pandemic; Generational differences in adopting medical spa treatments; Investment, returns and the unit economics of franchising; Why aesthetics lends itself to franchises; What they offer for training and development, vendor negotiation, marketing and branding; The learning curve, community support and how they protect franchises with compliance; How franchising works: investment, timeframe, site selection, templates, community impact; And much more!
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May 17, 2023 • 43min

Ready for a Possible Recession, Part 2

In this week’s episode, AmSpa COO, Cathy Christensen, continues her conversation from an April 2023 primetime webinar with industry experts Beto Casellas of Synchrony; Paul Edwards of CEDR HR Solutions; Kaeli Lindholm of KLC Consulting; Lauren Olson, PA-C, of Radiance Medical Aesthetics & Wellness; Alex R. Thiersch, JD, of AmSpa; and Christin Trujillo of Maven Financial Partners. They discuss the present economic concerns and offer strategies to medical spa owners shoring up their businesses. In Part 2, they cover: Which key performance indicators (KPIs) medical spa owners should be tracking; How to take care of your team; Capturing market share in turbulent times; Value and price when patients have tighter budgets; Insight from business owners during the 2008 recession; Setting up your medical spa to thrive; Finding partners and resources to make smart business decisions; And more! Visit AmSpa’s Webinar Library to watch the full webinar, view speaker information and explore the educational content of more than 180 recorded webinars.
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May 10, 2023 • 34min

Ready for a Possible Recession, Part 1

In this discussion from an April 2023 webinar, AmSpa’s COO, Cathy Christensen, speaks with Beto Casellas of Synchrony; Paul Edwards of CEDR HR Solutions; Kaeli Lindholm of KLC Consulting; Lauren Olson, PA-C, of Radiance Medical Aesthetics & Wellness; Alex R. Thiersch, JD, of AmSpa; and Christin Trujillo of Maven Financial Partners. These industry experts discuss the present economic concerns and offer strategies to medical spa owners shoring up their businesses. In Part 1, they cover: How economists define a recession; What medical spa owners are seeing on the ground; Trends in aesthetic practice revenue and patient behavior; Tactics to financially strengthen your medical spa; The consumerism of health care and being transparent with patient costs; How well-engaged employees can help you succeed; Capitalizing on opportunity with expansions; And more! Stay tuned for Part 2 to learn more about how they have weathered financial storms in the past and come away with strategies that can help you protect your business.
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May 3, 2023 • 43min

An HR Expert’s Guide to Conflict Resolution

In this episode, AmSpa’s COO, Cathy Christensen, speaks with Paul Edwards, CEO and founder of CEDR HR Solutions. They discuss how businesses can recognize, resolve and prevent conflict in the workplace, drawing on Edwards’ over 30 years of experience as a manager and business owner. Their conversation covers: Understanding the baggage we have when giving feedback; How conflict can look at different stages of management; What kinds of conflict occur, with examples; The first steps to resolving conflict; Advice on multigenerational differences between employees; Using core values as a guiding principle for the business; Nurturing employee relationships to foster a better workplace; And more! Read more about how to attack the conflict, not the people, with the help of CEDR HR Solutions’s Conflict Resolution Guide.

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