Medical Spa Insider

Shannon Blake, Director of Medical Spa Partnerships at Podium, shares her insights on optimizing holiday revenue for medical spas. She discusses innovative strategies for capturing leads and building a holiday game plan focused on value. The importance of patient education and marketing allocation for SEO is highlighted. Shannon also talks about using AI as a patient coordinator to enhance response times and the significance of training AI for better communication. These tactics aim to help spas thrive during the busy holiday season.

This week, AmSpa’s President and CSO, Cathy Christensen, speaks with Nick Liguori, CPA, owner and founder of Liguori Accounting. They discuss the complexities of management service organizations (MSOs), common pitfalls for medical spa MSO taxes and how to properly set up your accounts. Their conversation includes: MSOs: the key structure for compliant med spa ownership; Where med spa MSOs can get tripped up with financials; Specific tax challenges and common pitfalls to avoid; How to ensure that your business entity is set up correctly The typical process of setting up the proper systems; When to transition from DIY bookkeeping to working with professionals; How to correct and prevent future issues while preparing for tax season; And more! Music by Ghost Score

This week on the podcast, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Traci Andreason, FNP-C, founder of Rise Rejuvenation Center. They talk about her specialty in sexual wellness and her passion for empowering women in this conversation that includes: Joining AmSpa to learn compliance in aesthetics; How sexual wellness became her specialty; The education intimate health practitioners need; Remembering that patients bring vulnerability ; Her passion for helping others reach their goals; The anatomy coloring book she created for injectors; Her favorite treatments, skincare routine and more! Music by Ghost Score

This week, we revisit our conversation with Michael S. Byrd, JD, and Bradford E. Adatto, JD, of national business and health care law firm ByrdAdatto. AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Byrd and Adatto in a discussion of the latest in aesthetics compliance concerns and what medical spas should know about IV therapy compliance. They cover: Private equity, mergers and acquisitions, and the idea of integrated health care; How the corporate practice of medicine and scope of practice regulations compare for IV bars vs. traditional medical settings; Standing orders and who can use independent medical judgment to make IV therapy treatment determinations; How nursing boards view administering IVs; What the risks are for noncompliance in IV therapy; Delegation and good faith exams in IV bars; How pharmacy boards regulate licensing and compounding IV medication; · What the enforcement atmosphere is at the moment, and more! Listen to these previous episodes to learn about an unfortunate incident at a Texas medical spa, plus the educational resources the industry is building to help aesthetic providers safely perform IV nutrient therapy. Music by Ghost Score

This week on the podcast, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Kenzie Cammuse, founder of Nashville Skin Studio. They chat about how she started an aesthetician owned med spa in this conversation that includes: Celebrating their recent awards at Best of Nashville 2024; How her AmSpa membership continues to help her grow her business; Owning a med spa as an aesthetician and partnering with a medical director; Why she favors energy devices and specific products; Her skin care, aesthetic treatments, and more! Music by Ghost Score

How are two nurse practitioner injectors transforming the future of aesthetic education? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Alexa Nicholls Costa, NP, and Alexandra Rogers, NP, co-founders of LexRx. They discuss an exciting expansion of their certificate program in partnership with the Boston College Connell School of Nursing. Their conversation includes: LexRx’s brand evolution and new educational offerings; How they pitched an injectables program to university leadership; The significance of academic partnerships for aesthetic training; How student feedback inspired a new business-building initiative; The enthusiastic response from nurses joining this community. Register for the upcoming Clinical Aesthetics Business Building course on November 16th at Boston College! Music by Ghost Score

This week on the podcast, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Elisabeth Smith, PA-C, founder of IndieRX. They talk about how AmSpa events helped her strengthen the foundation of her business, in this wide-ranging chat that covers: How she first learned med spa regulations and compliance; Her experience at medical spa boot camps and AIA advanced cadaver course; Stand-out advice to being honored as one of Nashville’s best med spas; Developing proprietary skin care products, Skindie Rx; Her skin care and aesthetic treatments; And much more! Sign up for the Orlando Medical Spa Boot Camp the weekend of November 8 – 10, 2024 to learn the most important med spa regulations, discover trusted business strategies and connect with med spa owners and professionals who will become your community. Whether you are new, prospective, or 5 years into the business, you can take away pearls of wisdom for the next steps on your medical aesthetic journey. Register today! Music by Ghost Score

When performed appropriately, IV therapy is safe. What resources can help med spa providers practice safely? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Sam Tejada, founder and CEO, and Dr. Christopher Davis, chief medical officer of Liquivida. They talk about the business growth of Liquivida’s IV nutrient therapy solutions and wellness centers, why they got involved with the American IV Association (AIVA), and the educational resources they’re working on to promote safe medicine in the aesthetic industry. Their conversation includes: What inspired Tejada to found Liquivida with only $500 in his back pocket; Why interventional cardiologist Dr. Davis added IV nutrient therapy; The science of IV therapy to selectively target micronutrient deficiencies; How they used clinical data to convince the public this is more than a fad; The importance of treating IV therapy seriously as a medical treatment; Future datasets for providers with the American IV Association (AIVA); Liquivida Wellness Centers vs. Liquivida Integrated Lounges; And more! Music by Ghost Score

How much training and experience is enough to be a safe, competent injector? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Michelle Doran, MSN, APRN, BC, CANS, co-founder of RN Esthetics and faculty for the Academy for Injection Anatomy (AIA). They chat about her personal training journey in medical aesthetics, the importance of clinical education in facial anatomy, and what to look for when hiring a provider. Their conversation includes: What drove her to switch from palliative care to medical aesthetics; Her first aesthetic education, early mentorship, and path to training; The types of aesthetic training courses she invests in year after year; Why she finds it important to hire nurses with real world experience; Taking the AIA cadaver course and how she became a faculty member; Essential anatomy training and learning to manage complications; Her decision to partner with Alpha Aesthetics Partners. The Academy for Injection Anatomy trains injectors to be safe, competent and legally compliant. Get an in-depth understanding of facial anatomy when you sign up for the upcoming AIA Advanced Cadaver Course or add hands-on clinical training to your conference agenda at Medical Spa Show 2025: https://www.medicalspashow.com/aia-cadaver-training. Music by Ghost Score

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Dr. Kate Dee, founder of Glow Medispa and author of Med Spa Mayhem: The Good, the Bad, and the Ugly Secrets of the Aesthetic Industry. They chat about her newly published book, the state of med spa oversight, and her goal to educate the public and affect change in the industry. Their conversation includes: Pivoting from radiologist to 10 years as a med spa founder and practitioner; Her mission to educate the public about what to look for in a med spa; Comparing the compliance processes of hospitals and medical spas; The controls, checks and balances that are lacking in the industry; Overviews of recent cases of adverse reactions and prosecution; The motivations of medical directors and the risk they take on; Concerns about aesthetic newcomers who don’t know the laws; And much more! Music by Ghost Score