This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Shannon Blake, senior partner manager at Podium, and Cortney Hall, clinic director and COO at Imago Medical. They speak about the increasing usage of AI in medical spas and how AI is streamlining text marketing for medical aesthetics. Their conversation covers: Automating features to get your time back; How AI assistants answer patient questions; What differentiates text marketing from email; Taking emotion out of communication with generative AI; What’s next with AI in medical spa marketing; Maintaining the human element; And much more! This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com to learn more!

This week, AmSpa President and COO, Cathy Christensen, speaks with Nicci Levy, founder and CEO of Alchemy 43. They discuss how she built and defined a niche for Alchemy 43, best practices for her nationwide brand, and how becoming a mother has impacted her leadership. Their conversation covers: The story of Levy’s path to aesthetics and founding Alchemy 43; Advice for opening locations in new markets; Defining her brand’s focus on microtreatments; Supporting profit margins in an injectables-focused model; What the process of raising capital looks like and how to work with investors; The challenge of recruiting, training and retaining skilled injectors; Finding harmony between business leadership and family as a woman entrepreneur; And much more! This episode of Medical Spa Insider is sponsored by RepeatMD and Boulevard. Visit https://www.repeatmd.com and https://get.joinblvd.com/amspa/ to learn more!

This week, AmSpa President and COO, Cathy Christensen, speaks with Paula Davis, JD, MAPP, founder and CEO of the Stress & Resilience Institute. They discuss the experience of burnout in the workplace, elements that contribute to this stress, and what leaders can do when they recognize burnout. Their conversation covers: How to handle the feelings associated with burnout; Sources of uncertainty and chronic stress in the workplace; The effects of a leader’s burnout on the team; The necessary process of introspection; Recognizing the line between stress and burnout; Davis’ mini checklist to recognize burnout; How to support recovery from stress and burnout; And much more! This episode of Medical Spa Insider is sponsored by RepeatMD and Boulevard. Visit https://www.repeatmd.com and https://get.joinblvd.com/amspa/ to learn more!

In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Liam Degnan, Director of Strategic Initiatives at Compliancy Group. They speak about HIPAA compliance in the medical spa space, where to start and how it benefits your business. Their conversation covers: How to mitigate your liability and make patients feel comfortable; The profitability of compliant businesses; Identifying risks and deficiencies in your workflows; Why your business needs personalized policies and forms; What training your employees need; Sources of trouble in your medical spa’s compliance; When you get fined and how to protect your business; And much more! Read more about complying with HIPAA in AmSpa’s recent blog post. This episode of Medical Spa Insider is sponsored by RepeatMD and Boulevard. Visit https://www.repeatmd.com and https://get.joinblvd.com/amspa/ to learn more!

Mitra Silva, founder of Simour Design, shares her expertise in medical spa design, focusing on optimizing vertical real estate for enhanced profitability and patient experiences. They discuss how thoughtful workflow design can transform space usage, improve operational efficiency, and increase ROI on renovations. Silva emphasizes the psychological aspects of design, including lighting and decluttering, to create a welcoming environment. Innovations in storage solutions and strategic layouts are key themes, making a compelling case for maximizing every inch of space in medical aesthetics.

In this week's episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Kathy Taranto, managing partner at AesthetiCare Medspa and MINT Aesthetics. They discuss how her business has grown over time, the partnership that has built a network of medical aesthetic clinics across the country, and the practices that make her team successful. Their conversation includes: Her history in aesthetics, growth and expansion; Teaming up with Cosmetic Physician Partners; How to increase your buying power and why; What changed her mind about partnering and its impact on her business; Trends in patient behavior and economic fears; Finding the right team members and training them for success; How a medical spa can increase its repeat patients; And much more! This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com to learn more!

Bryan Durocher, founder of Essentials Spa Consulting, shares his extensive experience in the medical spa industry. He discusses the evolution of aesthetic practices and the importance of service diversification. Key topics include strategies for client education, the benefits of membership programs, and empowering staff for better conversions. Durocher also analyzes industry growth, competition, and the need for tailored marketing approaches. His insights aim to help medical spas thrive in a rapidly changing landscape.

In this week’s episode, AmSpa COO, Cathy Christensen, speaks with Heather Hickman, VP of education at Dermalogica. They discuss the role of aestheticians in medical spas and what practices should look for in a skin care line. Their conversation includes: The value that aestheticians bring to medical spas; Skills that an aesthetician needs to be elevated in a medical spa field; An aesthetician’s role in safety and pre-treatment care; Dermalogica’s MediSpa Professional Accreditation program; What to look for in an ideal aesthetician for your medical spa; The trust factor for aesthetic patient relationships; What to look for when choosing a skin care line; And much more! This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com to learn more!

Bill Fukui, Senior VP of MedShark Digital, is a veteran in medical marketing with expertise since 1995. He shares insights on the evolution of digital marketing and SEO strategies for medical spas. Fukui discusses the importance of high-quality content and adapting to patient inquiries. He emphasizes using Google Business Profiles to enhance local visibility and identifies low-hanging fruit for effective advertising. The conversation also covers balancing traditional marketing methods with modern practices for optimal engagement.

In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Dr. Brittny Williams Howell, board-certified vascular surgeon and CEO of Morph Med Spa in Ridgefield, Connecticut. They discuss medical weight loss programs, the effectiveness of weight loss solutions and the financial implications of working with a compound pharmacy vs. health insurance. Their conversation covers: Elements of a sustainable weight loss journey; Comparing the effectiveness of medication for weight loss; The science of GLP-1 and insulin for your metabolism; Public misconceptions about semaglutide; Why some medical spas work with compounding pharmacies; How she handles working with insurance; The future of medication for weight loss; And more! Read more about the ongoing lawsuits filed by Novo Nordisk, maker of Ozempic and Wegovy, at the AmSpa Now blog. Stay tuned for new updates on the subject as more info becomes available. This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/ to learn more!