Medical Spa Insider

This week, AmSpa President and COO, Cathy Christensen, speaks with Mitra Silva, founder and CEO of Simour Design. They discuss the critical parts of lease negotiation that medical spa owners should master to achieve their profitability and aesthetic goals. Their conversation includes: Measuring for accurate square footage and construction cost analysis; Questions to ask yourself at the start of the real estate search; Avoiding the trap of too-good-to-be-true cost estimates; Evaluating your space for efficiency and profitability; Finding ADA and city regulations before building; Designing around your patient experience; Negotiating your tenant improvement allowance; And more!

This week, we revisit our conversation with Jay and Mara Shorr of Shorr Solutions. They reveal tips they give to startup medical spa practices. Listen in to hear strategies, and solutions to common med spa challenges. What are typical med spa pitfalls? How much capital do startups need? When should you buy a laser? Learn about this and much more! Also find out about the charitable foundation MSD Save Our Schools, and how you can help to address the challenges of gun violence in our schools.

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Dr. Annie DePasquale, founder of Collaborating Docs. They discuss why she started connecting nurse practitioners (NPs) with a network of collaborating physicians and the compliance at its foundation. Their conversation includes: The oversight required for many NPs to become entrepreneurs; Dr. Annie’s path from Teach for America to medical school; How it works to hire a collaborating physician; Compliance, legal guidance and malpractice insurance; The monthly fee for collaboration in aesthetic practices; Requirements for the collaborating physicians; And much more!

Cameron Hemphill, CEO of Growth99, specializes in digital solutions for medical spas. He discusses the crucial role of websites in today’s market, emphasizing automated tools and data-driven design. Hemphill introduces new virtual consult technology and explores common website mistakes. He delves into the integration of CRM systems and the pros and cons of chatbots. The conversation also touches on refreshing website aesthetics while maintaining functionality for enhanced patient engagement.

This week, AmSpa President and COO, Cathy Christensen, speaks with Lora Kassaros, practice manager and partner of Dermatique Laser and Skin; Brandon Mullen, BSN, RN-BC, practice manager of Aiyana Atelier Aesthetic and Wellness Studios; and Rebecca McAbee, practice manager and COO of Disappearing Act Medical Aesthetics and Jubilant Medical Aesthetics. They discuss practice management challenges in medical spas, the impact of mentorship and networking, and their plans for the new round table workshop at Medical Spa Show 2024. Their conversation includes: Understanding the role of a practice manager in a medical spa; The resources and relationships that fueled their learning; Strategic planning for your business goals; Knowing when and how to pivot; Retaining productive employees; And much more! Don’t miss the Practice Management Round Table at Medical Spa Show 2024 on Sunday, April 14th: Collaborate with other med spa owners and practice managers in this dynamic round table setting where you, as a medical spa practice manager/owner, will dive into open discussions on these three crucial business topics. Register to attend MSS24 today!

This week, AmSpa President and COO, Cathy Christensen, speaks with Brian Poltonavage, CEO and managing director, and Brooke Bower, director of marketing research at Gordian Solutions Group. They discuss this year’s Medical Spa State of the Industry Report, how to use the data as an aesthetics benchmark, and what to look for in medical spa research. Their conversation includes: What elements make AmSpa’s report unique; Using analytics for business and operations benchmarking; How to take this info and incorporate it in your practice; Quality research and red flags that can indicate bias; How they collect and process data for AmSpa’s industry report; Shifting trends to watch in this new report; How they keep survey data anonymous; And more! Take 15 minutes today to complete the 2024 State of the Industry Survey! If you complete the survey, you will: receive a free copy of the full survey results when the report is completed; receive a promo code to save $200 on an AmSpa Medical Spa Boot Camp or AIA Advanced Cadaver training; and be entered in a drawing to win one of TEN chances to attend the 2024 Medical Spa Show with a free registration, valued at $1,200.

In this engaging discussion, Sarah Osmer and Victoria Voorhees from SkinSpirit share their expertise on marketing strategies for medical aesthetics. They dive into the challenges and opportunities in the industry, emphasizing the need for brand authenticity and genuine client connections. The duo highlights the importance of influencer marketing and local strategies for multi-clinic success. Exploring the nuances of PR versus marketing, they reveal how effective communication can enhance visibility and trust in a competitive landscape.

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Ashley James, CEO of DermAesthetic Consulting and MedSpa Mobile Solutions. They discuss the mobile medical spa business model and its value from the angles of compliance and profitability. Their conversation includes: Her serial entrepreneurship in the medical aesthetics industry; What drew her to the mobile medical spa business after COVID hit; Designing business concepts for profitability and compliance; Types of businesses that profit most from going mobile; The logistics challenges for mobile medical spas; Your initial investment and expected KPIs; Marketing, retail and much more!

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Robin Ntoh, VP of Aesthetics at Nextech. They discuss the evolution of the aesthetics industry, solutions specific to the needs of medical spas, and what she’s excited about in the future of medical aesthetics. Their conversation includes: What aesthetics looked like as it expanded beyond plastic surgery; Tailoring software solutions to the needs of medical spas; How to differentiate your med spa from the competition; The trends of 2023 and anticipated trends for 2024; Strategies for and pain points of patient retention; Understanding Gen X, Millennial and Gen Z patients; And much more!

This week on the podcast, we revisit our conversation with Wendy Collier, renowned business coach for entrepreneurial women. She speaks about locking in to your meaning and drive (your “soul fuel”), as well as what it’s like to be an entrepreneur in the aesthetic space; how to develop the entrepreneurial mindset; and how to overcome fears in business.