Medical Spa Insider Holiday Preparation and Optimizing for Strong Holiday Revenue
16 snips
Dec 4, 2024 Shannon Blake, Director of Medical Spa Partnerships at Podium, shares her insights on optimizing holiday revenue for medical spas. She discusses innovative strategies for capturing leads and building a holiday game plan focused on value. The importance of patient education and marketing allocation for SEO is highlighted. Shannon also talks about using AI as a patient coordinator to enhance response times and the significance of training AI for better communication. These tactics aim to help spas thrive during the busy holiday season.
AI Snips
Chapters
Transcript
Episode notes
Holiday Promotions: Value Over Discounts
- Focus on value over price during the holidays, rewarding client loyalty and referrals.
- Offer discounts on commodities like gift cards and retail products, but not core services.
VIP Holiday Party
- Rise Rejuvenation Center hosts a VIP holiday party for members and potential clients.
- Attendees receive a credit towards services, creating hype and rewarding loyalty.
Adding Value Instead of Discounting
- Add value to services instead of discounting, such as offering free products with treatments.
- Partner with vendors for added value without impacting profit margins.