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Medical Spa Insider
Holiday Preparation and Optimizing for Strong Holiday Revenue
Dec 4, 2024
Shannon Blake, Director of Medical Spa Partnerships at Podium, shares her insights on optimizing holiday revenue for medical spas. She discusses innovative strategies for capturing leads and building a holiday game plan focused on value. The importance of patient education and marketing allocation for SEO is highlighted. Shannon also talks about using AI as a patient coordinator to enhance response times and the significance of training AI for better communication. These tactics aim to help spas thrive during the busy holiday season.
01:00:44
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Quick takeaways
- Focusing on creating client value rather than discounts encourages loyalty and builds strong relationships in the med spa industry.
- Implementing thoughtful marketing strategies and special promotions, like gift card sales, capitalizes on increased consumer spending during the holiday season.
Deep dives
Elevating Med Spa Experiences
Creating an empowering environment for clients is crucial in the med spa industry. Rise Rejuvenation Center emphasizes a holistic approach, aiming to uplift clients both physically and emotionally. The focus is on rewarding loyalty and building strong relationships rather than relying heavily on discounts, which could devalue services. This model encourages a community feeling and fosters long-term relationships with clients, enhancing their overall experience.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode