Medical Spa Insider

American Med Spa Association - AmSpa
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Nov 19, 2025 • 29min

Building Smarter Med Spas with AI and Human Connection

Can artificial intelligence drive the ability to be more human? This week on Medical Spa Insider, AmSpa founder Alex Thiersch sits down with Rachel Sanders, MBA, Chief Marketing Officer of Rhodium Software (Rhodium.is.beauty). Sanders, whose career evolved from investment banking to wellness entrepreneurship, describes how Rhodium uses AI to help clinics drive growth so they can focus on the human connection at the heart of every patient interaction. Listen for: What Rhodium is and how it makes your EMR smarter; Five core areas Rhodium automates: retention, loyalty, analytics, workflows, and communications; How Rhodium simplifies scheduling and campaign building; Why ease of use is critical for med spa tech adoption; Why AI-native platforms outperform retrofitted tech; Rhodium’s growth and its mission to support human-first care; Using trained AI to answer aesthetic questions after hours; The future of aesthetics, women’s health and the client experience. -- Music by Ghost Score
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Nov 12, 2025 • 20min

Inside BOTOX® Cosmetic (onabotulinumtoxinA) Day: Promotions, Practice Tips & Patient Buzz

For Boxed Warning and full Prescribing Information, see https://www.rxabbvie.com/pdf/botox-cosmetic_pi.pdf Celebrate the excitement of BOTOX® Cosmetic (onabotulinumtoxinA) Day with AmSpa founder Alex Thiersch, JD, who is joined by Dr. Lisa Espinoza of La ChelĂ© Medical Aesthetics and Leslie Fletcher, AGNP-BC, of InjectAbility Clinic. In this special episode, we dive into how practices nationwide prepare for one of the biggest days for BOTOX® Cosmetic, with actionable insights to help you make the most of BOTOX® Cosmetic Day. Listen to hear: The origins and official recognition of BOTOX® Cosmetic Day Exclusive offers for AllÄ“ Members, including the popular BOGO gift card Proven strategies for marketing, patient engagement, and team training How this annual event drives patient loyalty and boosts practice performance --- Music by Ghost Score
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Nov 5, 2025 • 37min

Lana Kerr’s Journey into Carboxytherapy and Women’s Wellness

This week on Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, sits down with Lana Kerr, founder and CEO of Lumisque Skincare, the company behind the CO2Lift brand. They talk about her journey from entrepreneurial beginnings in Jamaica to pioneering regenerative skincare solutions that are transforming women’s health and wellness worldwide. In this inspiring conversation, Kerr opens up about her passion for empowering women, the science behind carboxytherapy, and how CO2Lift is redefining intimacy and aging. Key topics covered: Lana’s entrepreneurial roots: From dairy and pig farming to launching beauty businesses; How personal health experiences led her into wellness and aesthetics; Discovering carboxytherapy and bringing CO2Lift to the U.S. market; The science and clinical journey behind CO2Lift’s launch; Why CO2Lift is a powerful complement to biostimulators like Sculptra; Shifting the conversation from sexual wellness to female health and quality of life; What’s next for Lumisque: global expansion, documentary on women’s health. -- Music by Ghost Score
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Oct 29, 2025 • 28min

Turning Med Spa Data into Scalable Growth with InsightX AI

What if your med spa already had all the data it needed to grow? This week on Medical Spa Insider, host Alex Thiersch, JD, founder of AmSpa, speaks with Ben Wolber, MBA, co-founder and CEO of InsightX, an AI-powered analytics platform built specifically for med spas and aesthetic practices. Wolber shares how InsightX evolved from a consulting side hustle into a full-fledged SaaS platform that helps med spa owners visualize, understand, and act on their data. Listen to learn: How InsightX helps med spas turn raw data into strategic growth; The story behind InsightX’s stealth launch and how early users shaped the platform; Why traditional data visualization tools fall short for aesthetic practices; How strategic recommendations and predictive analytics set InsightX apart; What systems InsightX integrates with: EMRs, QuickBooks, marketing platforms, and more; The entrepreneurial mindset that makes med spas unique; How data can drive scalable growth and prepare you for acquisition; What’s next for InsightX, including new partnerships and the November launch campaign. -- Visit https://www.wellreceived.com/amspa to learn more about your exclusive offer as an AmSpa Member. -- Music by Ghost Score
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Oct 22, 2025 • 40min

How Hydrafacial Drives Med Spa Growth and Consumer Loyalty

This week, AmSpa CEO Alex Thiersch speaks with Carrie Caulkins, PhD, MBA, Chief Marketing Officer at BeautyHealth, the parent company behind Hydrafacial. Carrie shares how Hydrafacial has become a foundational treatment for med spas through clinical efficacy, education, and brand power. How Hydrafacial grows med spas with immediate, lasting results and brand-driven patient acquisition; The 7-in-1 treatment protocol, including lymphatic drainage, extractions, LED therapy, and personalized skin boosters; The science behind Hydrafacial’s patented Vortex-Fusion technology and its clinical benefits; Personalization options for all skin types, tones, and concerns; The rise of treatment stacking and Hydrafacial’s role in combination protocols; Training and education programs, support and scholarships; Hydrafacial’s brand power and consumer loyalty. -- Visit https://www.wellreceived.com/amspa to learn more about your exclusive offer as an AmSpa Member. -- Music by Ghost Score
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Oct 15, 2025 • 44min

Deductions, Tips, and Overtime: Tax Changes for Med Spas in 2025

This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Nick Liguori, CPA, of Liguori Accounting, about the latest tax law changes and what they mean for medical spa owners in 2025. From equipment purchases to employee compensation, Liguori shares practical strategies to help med spas optimize deductions, avoid red flags, and plan proactively for the year ahead. Listen to learn: How to calculate and manage quarterly estimated taxes; Why year-round tax planning is essential and how to start; How to leverage equipment purchases and depreciation for tax savings; What the IRS is watching: audit atmosphere and red flags; How to take advantage of itemized deductions; Retirement planning tips for reducing taxable income; The tax opportunity of MSO structures for medical spas. -- Don’t miss the Sell More This Holiday Season virtual event on October 21 at 5 PM ET, featuring expert speakers, tactical Q4 sales strategies, and over $100,000 in giveaways. Register now at repeatmd.com/sellmore. -- Visit https://www.wellreceived.com/amspa to learn more about WellReceived's exclusive offer for AmSpa Members. -- Music by Ghost Score
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Oct 8, 2025 • 45min

The Art of Reversal: Amy Lynn’s Regenerative Revolution in Aesthetics

How do you help patients with overfilled features or results that no longer look natural? In this episode of Medical Spa Insider, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Amy Lynn, RN, CANS, founder of Glo Derma and Glo Academy, to explore her groundbreaking protocol, The Art of Reversal®. From ER nurse to aesthetic visionary, Amy shares how her personal journey sparked a mission to help others rediscover their inner glow. Together they dive into the science behind regenerative aesthetics, her innovative use of CosmoFrance’s ezGEL PRF and the soon-to-launch BabyGlo Baby Collagen Threads. Listen to hear: How a single Botox treatment changed Amy Lynn’s life and career trajectory; The origin story of Glo Derma and skills from the ER that carried over to aesthetics; The Art of Reversal® explained; The psychology of patient education and the “art of refusal” in consultations; How ezGEL PRF supports tissue integrity and hydration without filler; The science and strategy behind BabyGlo collagen threads; How regenerative medicine treats the underlying causes of aging; Amy’s upcoming study, kits and training opportunities. -- Don’t miss the Sell More This Holiday Season virtual event on October 21 at 5 PM ET, featuring expert speakers, tactical Q4 sales strategies, and over $100,000 in giveaways. Register now at repeatmd.com/sellmore. -- Music by Ghost Score
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Oct 1, 2025 • 57min

Sell More Memberships: 7 Practical & Tactical Strategies for Med Spas

This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Phil Sitter, founder and CEO of RepeatMD. Phil shares practical and tactical strategies to help independent med spas thrive in a consolidating industry, plus a sneak peek at RepeatMD V3 and the AI-powered tools reshaping patient engagement. Listen to hear: How consolidation is reshaping the med spa landscape and why patient experience is key. Institutions vs. Independents: how small practices can out-operationalize big chains. 7 practical strategies to immediately boost membership sales. How to motivate your team with visual goals and simple incentives. Why member value matters: rollovers, flexible benefits, and concierge-level personalization. How to overcome membership fatigue with smarter offerings like beauty banks. What's new in RepeatMD V3: a skincare marketplace and AI treatment advisors that personalize recommendations and close sales. Don’t miss the Sell More This Holiday Season virtual event on October 21 at 5 PM ET, featuring expert speakers, tactical Q4 sales strategies, and over $100,000 in giveaways. Register now at repeatmd.com/sellmore. Download the free 25-page Membership Mastery Playbook built with top practices doing over $50,000/mo in membership sales. --- Music by Ghost Score
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Sep 24, 2025 • 1h 3min

Legal Compliance and Patient Safety Have Never Been More Important

This week, we bring you to the stage of Medical Spa Show 2025 as AmSpa founder and CEO Alex Thiersch, JD, outlines challenges in the med spa industry and how we can overcome them together. The episode also includes the panel Dangerous Practices, Devastating Consequences: A Compliance Perspective covering best practices the entire industry needs to adopt to ensure medical aesthetics remains viable, successful, and profitable for years to come. Panelists include: Brad Adatto, JD, ByrdAdatto Patrick Blake, MD, FAAD, Portrait Michael Byrd, JD, ByrdAdatto Katherine Dee, MD, Glow Medispa Nicole Gregory, CEO, Urban You Registration for Medical Spa Show 2026 opens October 1, 2025 for AmSpa members only. Visit medicalspashow.com to learn more. Don’t miss RepeatMD's Sell More This Holiday Season virtual event on October 21 at 5 PM ET. Register now at repeatmd.com/sellmore.  --- Music by Ghost Score
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Sep 17, 2025 • 56min

Terri Ross on Women Shaping the Future of Aesthetics

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with renowned aesthetic practice consultant and sales coach Terri Ross for a candid conversation ahead of the Women in Aesthetics Leadership Conference (WALC). With over 20 years in the aesthetics industry, Ross opens up about her own journey in leadership and discusses challenges, opportunities and success strategies for women leading in aesthetics today. Listen for: Terri’s return to consulting and her passion for helping practices scale with integrity; The changing role of women in aesthetic leadership; Why culture, training, and data are the three non-negotiables for sustainable success; How to lead through turbulence, from private equity pressures to regulatory uncertainty; Why sales training isn’t optional for medical aesthetic practices; A preview of Terri’s WALC panel on “Culture, Capability, and Change,” and her call for industry-wide collaboration and accountability; The future of aesthetics: AI, commoditization, and the urgent need to define the industry’s identity. Join Terri Ross and other industry leaders at WALC, October 3–5, 2025, at Terranea Resort. Expect real talk, real strategy and a community of women committed to doing things the right way. Note: Episode may contain strong language. --- Music by Ghost Score

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