Medical Spa Insider

What if your med spa already had all the data it needed to grow? This week on Medical Spa Insider, host Alex Thiersch, JD, founder of AmSpa, speaks with Ben Wolber, MBA, co-founder and CEO of InsightX, an AI-powered analytics platform built specifically for med spas and aesthetic practices. Wolber shares how InsightX evolved from a consulting side hustle into a full-fledged SaaS platform that helps med spa owners visualize, understand, and act on their data. Listen to learn: How InsightX helps med spas turn raw data into strategic growth; The story behind InsightX’s stealth launch and how early users shaped the platform; Why traditional data visualization tools fall short for aesthetic practices; How strategic recommendations and predictive analytics set InsightX apart; What systems InsightX integrates with: EMRs, QuickBooks, marketing platforms, and more; The entrepreneurial mindset that makes med spas unique; How data can drive scalable growth and prepare you for acquisition; What’s next for InsightX, including new partnerships and the November launch campaign. -- Visit https://www.wellreceived.com/amspa to learn more about your exclusive offer as an AmSpa Member. -- Music by Ghost Score

This week, AmSpa CEO Alex Thiersch speaks with Carrie Caulkins, PhD, MBA, Chief Marketing Officer at BeautyHealth, the parent company behind Hydrafacial. Carrie shares how Hydrafacial has become a foundational treatment for med spas through clinical efficacy, education, and brand power. How Hydrafacial grows med spas with immediate, lasting results and brand-driven patient acquisition; The 7-in-1 treatment protocol, including lymphatic drainage, extractions, LED therapy, and personalized skin boosters; The science behind Hydrafacial’s patented Vortex-Fusion technology and its clinical benefits; Personalization options for all skin types, tones, and concerns; The rise of treatment stacking and Hydrafacial’s role in combination protocols; Training and education programs, support and scholarships; Hydrafacial’s brand power and consumer loyalty. -- Visit https://www.wellreceived.com/amspa to learn more about your exclusive offer as an AmSpa Member. -- Music by Ghost Score

This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Nick Liguori, CPA, of Liguori Accounting, about the latest tax law changes and what they mean for medical spa owners in 2025. From equipment purchases to employee compensation, Liguori shares practical strategies to help med spas optimize deductions, avoid red flags, and plan proactively for the year ahead. Listen to learn: How to calculate and manage quarterly estimated taxes; Why year-round tax planning is essential and how to start; How to leverage equipment purchases and depreciation for tax savings; What the IRS is watching: audit atmosphere and red flags; How to take advantage of itemized deductions; Retirement planning tips for reducing taxable income; The tax opportunity of MSO structures for medical spas. -- Don’t miss the Sell More This Holiday Season virtual event on October 21 at 5 PM ET, featuring expert speakers, tactical Q4 sales strategies, and over $100,000 in giveaways. Register now at repeatmd.com/sellmore. -- Visit https://www.wellreceived.com/amspa to learn more about WellReceived's exclusive offer for AmSpa Members. -- Music by Ghost Score

How do you help patients with overfilled features or results that no longer look natural? In this episode of Medical Spa Insider, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Amy Lynn, RN, CANS, founder of Glo Derma and Glo Academy, to explore her groundbreaking protocol, The Art of Reversal®. From ER nurse to aesthetic visionary, Amy shares how her personal journey sparked a mission to help others rediscover their inner glow. Together they dive into the science behind regenerative aesthetics, her innovative use of CosmoFrance’s ezGEL PRF and the soon-to-launch BabyGlo Baby Collagen Threads. Listen to hear: How a single Botox treatment changed Amy Lynn’s life and career trajectory; The origin story of Glo Derma and skills from the ER that carried over to aesthetics; The Art of Reversal® explained; The psychology of patient education and the “art of refusal” in consultations; How ezGEL PRF supports tissue integrity and hydration without filler; The science and strategy behind BabyGlo collagen threads; How regenerative medicine treats the underlying causes of aging; Amy’s upcoming study, kits and training opportunities. -- Don’t miss the Sell More This Holiday Season virtual event on October 21 at 5 PM ET, featuring expert speakers, tactical Q4 sales strategies, and over $100,000 in giveaways. Register now at repeatmd.com/sellmore. -- Music by Ghost Score

This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Phil Sitter, founder and CEO of RepeatMD. Phil shares practical and tactical strategies to help independent med spas thrive in a consolidating industry, plus a sneak peek at RepeatMD V3 and the AI-powered tools reshaping patient engagement. Listen to hear: How consolidation is reshaping the med spa landscape and why patient experience is key. Institutions vs. Independents: how small practices can out-operationalize big chains. 7 practical strategies to immediately boost membership sales. How to motivate your team with visual goals and simple incentives. Why member value matters: rollovers, flexible benefits, and concierge-level personalization. How to overcome membership fatigue with smarter offerings like beauty banks. What's new in RepeatMD V3: a skincare marketplace and AI treatment advisors that personalize recommendations and close sales. Don’t miss the Sell More This Holiday Season virtual event on October 21 at 5 PM ET, featuring expert speakers, tactical Q4 sales strategies, and over $100,000 in giveaways. Register now at repeatmd.com/sellmore. Download the free 25-page Membership Mastery Playbook built with top practices doing over $50,000/mo in membership sales. --- Music by Ghost Score

This week, we bring you to the stage of Medical Spa Show 2025 as AmSpa founder and CEO Alex Thiersch, JD, outlines challenges in the med spa industry and how we can overcome them together. The episode also includes the panel Dangerous Practices, Devastating Consequences: A Compliance Perspective covering best practices the entire industry needs to adopt to ensure medical aesthetics remains viable, successful, and profitable for years to come. Panelists include: Brad Adatto, JD, ByrdAdatto Patrick Blake, MD, FAAD, Portrait Michael Byrd, JD, ByrdAdatto Katherine Dee, MD, Glow Medispa Nicole Gregory, CEO, Urban You Registration for Medical Spa Show 2026 opens October 1, 2025 for AmSpa members only. Visit medicalspashow.com to learn more. Don’t miss RepeatMD's Sell More This Holiday Season virtual event on October 21 at 5 PM ET. Register now at repeatmd.com/sellmore.  --- Music by Ghost Score

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with renowned aesthetic practice consultant and sales coach Terri Ross for a candid conversation ahead of the Women in Aesthetics Leadership Conference (WALC). With over 20 years in the aesthetics industry, Ross opens up about her own journey in leadership and discusses challenges, opportunities and success strategies for women leading in aesthetics today. Listen for: Terri’s return to consulting and her passion for helping practices scale with integrity; The changing role of women in aesthetic leadership; Why culture, training, and data are the three non-negotiables for sustainable success; How to lead through turbulence, from private equity pressures to regulatory uncertainty; Why sales training isn’t optional for medical aesthetic practices; A preview of Terri’s WALC panel on “Culture, Capability, and Change,” and her call for industry-wide collaboration and accountability; The future of aesthetics: AI, commoditization, and the urgent need to define the industry’s identity. Join Terri Ross and other industry leaders at WALC, October 3–5, 2025, at Terranea Resort. Expect real talk, real strategy and a community of women committed to doing things the right way. Note: Episode may contain strong language. --- Music by Ghost Score

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Robin Ntoh, VP of Aesthetics at Nextech, to demystify change management as a practical, everyday leadership tool for med spa owners and managers. This discussion highlights why aesthetic practices often struggle with change, how structured approaches can turn disruption into opportunity, and what simple frameworks leaders can apply right away. Listen in for: Why change management is essential in aesthetics and how it impacts small practices; The importance of preparing for staff turnover and protecting business continuity; How active listening and clear communication can reduce chaos and build trust; Identifying internal champions to lead change and foster team engagement; Turning resistance into opportunity through feedback and inclusion; Common pitfalls in med spa management and how to overcome them with strategic support. Join the conversation October 3 - 5, 2025 at the Women in Aesthetics Leadership Conference (WALC) as Robin Ntoh, Terri Ross and Amy Lynn Birkenstamm, RN, CANS share their tips and tricks with The People Puzzle: Solving for Culture, Capability and Change. Learn more and register today at experiencewalc.com. --- Music by Ghost Score

This week on Medical Spa Insider, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Brittony Croasdell, MS, FNP-BC, APRN, co-owner of Fulcrum Aesthetics & Surgery, to unpack the evolving conversation around hyaluronic acid (HA) injectable fillers. From viral misinformation to the stigma surrounding aesthetic treatments, Croasdell shares real-world insights from her Chicago-based practice and dives deep into the findings of The Aesthetics Evolution: The Hyaluronic Acid Injectable Fillers Report, a groundbreaking new global report from Allergan Aesthetics. Whether you're a licensed injector, med spa owner, or a curious patient, this episode offers a candid look at: The top myths and fears patients have about HA fillers and how to address them; Why natural-looking results are the new gold standard in aesthetic medicine; How social media algorithms shape public perception and what providers can do to shift the narrative; The importance of provider education, transparency and patient trust; Tools and resources from the Naturally You with HA campaign to support informed decision-making. Ready to reshape the conversation around HA fillers? Visit www.naturallyyouwithHA.com to download the full report and access educational materials.

This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Dr. Rahi Sarbaziha, founder of The Aesthetic Room by Dr. Rahi, Integrative Aesthetics specialist and one of AmSpa’s Distinguished Women in Medical Aesthetics 2023. Dr. Rahi shares her journey from traditional medicine to pioneering a new path that blends integrative and regenerative wellness with aesthetics. Listen to hear: How Dr. Rahi’s dissatisfaction with the traditional medical system led her to integrative medicine; What “integrative aesthetics” means and its holistic approach to patient care; The rise of regenerative therapies like exosomes and PLLA injections in aesthetics; Why patient education is driving demand for bioregenerative treatments; Her mindset about competition in Beverly Hills’ bustling medical aesthetic market; Dr. Rahi’s entrepreneurial journey and lessons learned from building her own practice; Her reflections on the 2023 Women in Aesthetics Leadership Conference and what excites her most about the future. -- Music by Ghost Score