Medical Spa Insider

How do you help patients with overfilled features or results that no longer look natural? In this episode of Medical Spa Insider, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Amy Lynn, RN, CANS, founder of Glo Derma and Glo Academy, to explore her groundbreaking protocol, The Art of Reversal®. From ER nurse to aesthetic visionary, Amy shares how her personal journey sparked a mission to help others rediscover their inner glow. Together they dive into the science behind regenerative aesthetics, her innovative use of CosmoFrance’s ezGEL PRF and the soon-to-launch BabyGlo Baby Collagen Threads. Listen to hear: How a single Botox treatment changed Amy Lynn’s life and career trajectory; The origin story of Glo Derma and skills from the ER that carried over to aesthetics; The Art of Reversal® explained; The psychology of patient education and the “art of refusal” in consultations; How ezGEL PRF supports tissue integrity and hydration without filler; The science and strategy behind BabyGlo collagen threads; How regenerative medicine treats the underlying causes of aging; Amy’s upcoming study, kits and training opportunities. -- Don’t miss the Sell More This Holiday Season virtual event on October 21 at 5 PM ET, featuring expert speakers, tactical Q4 sales strategies, and over $100,000 in giveaways. Register now at repeatmd.com/sellmore. -- Music by Ghost Score

This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Phil Sitter, founder and CEO of RepeatMD. Phil shares practical and tactical strategies to help independent med spas thrive in a consolidating industry, plus a sneak peek at RepeatMD V3 and the AI-powered tools reshaping patient engagement. Listen to hear: How consolidation is reshaping the med spa landscape and why patient experience is key. Institutions vs. Independents: how small practices can out-operationalize big chains. 7 practical strategies to immediately boost membership sales. How to motivate your team with visual goals and simple incentives. Why member value matters: rollovers, flexible benefits, and concierge-level personalization. How to overcome membership fatigue with smarter offerings like beauty banks. What's new in RepeatMD V3: a skincare marketplace and AI treatment advisors that personalize recommendations and close sales. Don’t miss the Sell More This Holiday Season virtual event on October 21 at 5 PM ET, featuring expert speakers, tactical Q4 sales strategies, and over $100,000 in giveaways. Register now at repeatmd.com/sellmore. Download the free 25-page Membership Mastery Playbook built with top practices doing over $50,000/mo in membership sales. --- Music by Ghost Score

This week, we bring you to the stage of Medical Spa Show 2025 as AmSpa founder and CEO Alex Thiersch, JD, outlines challenges in the med spa industry and how we can overcome them together. The episode also includes the panel Dangerous Practices, Devastating Consequences: A Compliance Perspective covering best practices the entire industry needs to adopt to ensure medical aesthetics remains viable, successful, and profitable for years to come. Panelists include: Brad Adatto, JD, ByrdAdatto Patrick Blake, MD, FAAD, Portrait Michael Byrd, JD, ByrdAdatto Katherine Dee, MD, Glow Medispa Nicole Gregory, CEO, Urban You Registration for Medical Spa Show 2026 opens October 1, 2025 for AmSpa members only. Visit medicalspashow.com to learn more. Don’t miss RepeatMD's Sell More This Holiday Season virtual event on October 21 at 5 PM ET. Register now at repeatmd.com/sellmore.  --- Music by Ghost Score

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with renowned aesthetic practice consultant and sales coach Terri Ross for a candid conversation ahead of the Women in Aesthetics Leadership Conference (WALC). With over 20 years in the aesthetics industry, Ross opens up about her own journey in leadership and discusses challenges, opportunities and success strategies for women leading in aesthetics today. Listen for: Terri’s return to consulting and her passion for helping practices scale with integrity; The changing role of women in aesthetic leadership; Why culture, training, and data are the three non-negotiables for sustainable success; How to lead through turbulence, from private equity pressures to regulatory uncertainty; Why sales training isn’t optional for medical aesthetic practices; A preview of Terri’s WALC panel on “Culture, Capability, and Change,” and her call for industry-wide collaboration and accountability; The future of aesthetics: AI, commoditization, and the urgent need to define the industry’s identity. Join Terri Ross and other industry leaders at WALC, October 3–5, 2025, at Terranea Resort. Expect real talk, real strategy and a community of women committed to doing things the right way. Note: Episode may contain strong language. --- Music by Ghost Score

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Robin Ntoh, VP of Aesthetics at Nextech, to demystify change management as a practical, everyday leadership tool for med spa owners and managers. This discussion highlights why aesthetic practices often struggle with change, how structured approaches can turn disruption into opportunity, and what simple frameworks leaders can apply right away. Listen in for: Why change management is essential in aesthetics and how it impacts small practices; The importance of preparing for staff turnover and protecting business continuity; How active listening and clear communication can reduce chaos and build trust; Identifying internal champions to lead change and foster team engagement; Turning resistance into opportunity through feedback and inclusion; Common pitfalls in med spa management and how to overcome them with strategic support. Join the conversation October 3 - 5, 2025 at the Women in Aesthetics Leadership Conference (WALC) as Robin Ntoh, Terri Ross and Amy Lynn Birkenstamm, RN, CANS share their tips and tricks with The People Puzzle: Solving for Culture, Capability and Change. Learn more and register today at experiencewalc.com. --- Music by Ghost Score

This week on Medical Spa Insider, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Brittony Croasdell, MS, FNP-BC, APRN, co-owner of Fulcrum Aesthetics & Surgery, to unpack the evolving conversation around hyaluronic acid (HA) injectable fillers. From viral misinformation to the stigma surrounding aesthetic treatments, Croasdell shares real-world insights from her Chicago-based practice and dives deep into the findings of The Aesthetics Evolution: The Hyaluronic Acid Injectable Fillers Report, a groundbreaking new global report from Allergan Aesthetics. Whether you're a licensed injector, med spa owner, or a curious patient, this episode offers a candid look at: The top myths and fears patients have about HA fillers and how to address them; Why natural-looking results are the new gold standard in aesthetic medicine; How social media algorithms shape public perception and what providers can do to shift the narrative; The importance of provider education, transparency and patient trust; Tools and resources from the Naturally You with HA campaign to support informed decision-making. Ready to reshape the conversation around HA fillers? Visit www.naturallyyouwithHA.com to download the full report and access educational materials.

This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Dr. Rahi Sarbaziha, founder of The Aesthetic Room by Dr. Rahi, Integrative Aesthetics specialist and one of AmSpa’s Distinguished Women in Medical Aesthetics 2023. Dr. Rahi shares her journey from traditional medicine to pioneering a new path that blends integrative and regenerative wellness with aesthetics. Listen to hear: How Dr. Rahi’s dissatisfaction with the traditional medical system led her to integrative medicine; What “integrative aesthetics” means and its holistic approach to patient care; The rise of regenerative therapies like exosomes and PLLA injections in aesthetics; Why patient education is driving demand for bioregenerative treatments; Her mindset about competition in Beverly Hills’ bustling medical aesthetic market; Dr. Rahi’s entrepreneurial journey and lessons learned from building her own practice; Her reflections on the 2023 Women in Aesthetics Leadership Conference and what excites her most about the future. -- Music by Ghost Score

This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Beto Casellas, executive vice president and CEO of health and wellness at Synchrony Financial, the parent company of CareCredit. They discuss the launch of a new consumer resource, the Fair Financing Principles, and talk about how financial education can empower patients to make informed decisions about their aesthetic and wellness care. Listen to hear: CareCredit’s credit card that can be used for health and wellness products and services; How economic uncertainty is shaping spending behavior in the med spa space; Fair Financing Principles: What they are and how they demystify patient financing for consumers; Why financial literacy matters, and how better understanding of billing and interest can protect your financial well-being; The growing trend of consumers investing in their health, and what it means for the future of wellness care; How med spas can use Fair Financing Principles to help patients prepare for the cost of care and make confident decisions. Visit carecredit.com/ffp to explore the Fair Financing Principles and access tools that can help your aesthetic patients. --- Music by Ghost Score

In this greatest hits episode, we revisit a conversation between AmSpa President and CSO, Cathy Christensen, and top leadership coach and bestselling author Sohee Jun, PhD. They discuss the myth of balance, Jun’s journey into leadership coaching and her advice for overcoming challenges as a business leader. Their conversation includes: Why she’s allergic to the word “balance;” Integrating our priorities and thinking about our values; Her journey to organizational psychology and leadership coaching; What working with a leadership coach looks like and who her clients are; Advice for cultivating a team of leaders; Recognizing when to pivot and elevate your leadership style; The challenge of leading multigenerational teams; Her keynote at the 2023 Women in Aesthetics Leadership Conference. Reignite your passion to lead with mentorship from aesthetic innovators, entrepreneurs and renowned experts at the 2025 Women in Aesthetics Leadership Conference, October 3 - 5 at Terranea Resort in Southern California. Learn more about the connections and experiences that await you at experiencewalc.com. --- Music by Ghost Score

This week, AmSpa President and CSO Cathy Christensen speaks with Cy Wakeman, drama researcher, New York Times bestselling author of No Ego, and 2023 world's number one leadership guru, to discuss reality-based leadership. They talk about common leadership challenges in medical spas, including managing diverse teams, implementing standardized processes, and balancing in-office and remote work. Their conversation includes: Why you should be managing the energy of your team, not their behavior; How to clean up your thinking, find your impact and take the next right action; Why stress comes from the story we make up about reality; Train to act, not react: Co-regulating to diffuse drama and look beyond ego; The four types of boundaries leaders must set in the workplace; Standardizing processes to eliminate errors and improve safe patient care; Cy’s upcoming keynote presentation at the Women in Aesthetics Leadership Conference (WALC). For a masterclass on restoring sanity in the workplace and calling your team up to greatness, join Cy Wakeman at the Women in Aesthetics Leadership Conference October 3 - 5, 2025, at Terranea Resort in Rancho Palos Verdes, California. Her closing keynote, “Reality-Based Leadership: Ditch the Drama and Turn Excuses Into Results” will give leaders the tools, techniques and proven coaching models to skillfully navigate the interferences of drama, hardwire personal accountability and help their teams deliver on their business goals. Learn more and register at experiencewalc.com. --- Music by Ghost Score