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Shannon Blake

Director of Medical Spa Partnerships at Podium, a lead consolidation and conversion platform for aesthetic practices.

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Dec 4, 2024 • 1h 1min

Holiday Preparation and Optimizing for Strong Holiday Revenue

Shannon Blake, Director of Medical Spa Partnerships at Podium, shares her insights on optimizing holiday revenue for medical spas. She discusses innovative strategies for capturing leads and building a holiday game plan focused on value. The importance of patient education and marketing allocation for SEO is highlighted. Shannon also talks about using AI as a patient coordinator to enhance response times and the significance of training AI for better communication. These tactics aim to help spas thrive during the busy holiday season.