
Shannon Blake
Director of Medical Spa Partnerships at Podium, a lead consolidation and conversion platform for aesthetic practices.
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16 snips
Dec 4, 2024 • 1h 1min
Holiday Preparation and Optimizing for Strong Holiday Revenue
Shannon Blake, Director of Medical Spa Partnerships at Podium, shares her insights on optimizing holiday revenue for medical spas. She discusses innovative strategies for capturing leads and building a holiday game plan focused on value. The importance of patient education and marketing allocation for SEO is highlighted. Shannon also talks about using AI as a patient coordinator to enhance response times and the significance of training AI for better communication. These tactics aim to help spas thrive during the busy holiday season.

Apr 2, 2025 • 38min
How Podium's AI Platform is Shaping Aesthetic Practices
Shannon Blake, Director of Aesthetic Partnerships at Podium, shares her insights on the revolutionary impact of AI in aesthetic practices. She discusses how AI enhances client communication and streamlines operations, allowing aesthetic businesses to thrive. Listeners learn about the necessity of quick response times and the shift towards automated solutions that maintain a personal touch. Shannon emphasizes the importance of adapting to modern communication preferences, such as text messaging, to elevate patient engagement and overall experiences.