Medical Spa Insider

Erica Crawford, president of Influx Marketing, and Max Baybak, its co-founder, dive into the impact of California's wildfires on local communities and business marketing. They discuss innovative strategies for 2025, including the use of local service ads and the resurgence of long-form content for SEO. The duo highlights the competitive landscape of medical weight loss and the importance of in-house social media efforts. They also explore AI's role in reshaping marketing, emphasizing authentic customer engagement in the evolving MedSpa industry.

In this Medical Spa Show speakers series, we hear from Kate Dee, MD, of Glow MediSpa; Linné Linder, ND, of SkinSpirit; Cameron Hemphill of Growth99; and Jessica Nunn of Maven Financial Partners. They describe their wins and lessons learned, along with what conference attendees will learn from their classes at Medical Spa Show 2025, from April 10 - 13, 2025! Kate Dee, MD Friday, April 11: 8:55 - 9:25 a.m. | Dangerous Practice, Devastating Consequences: A Compliance Perspective Saturday, April 12: 1:40 - 2:15 p.m. | Balancing Ethics and Revenue— How Ethics can Boost your Revenue Sunday, April 13: 9 - 11:45 a.m. | Bridging the Divide: Conversations on Controversial Issues Linné Linder, ND Friday, April 11: 4:25 - 5:25 p.m. | Unlocking the Fountain of Youth: A Journey Into Longevity and Regenerative Medicine Cameron Hemphill Friday, April 11: 5- 5:25 p.m. | Maximizing Patient Lifecycle Value Through Marketing Jessica Nunn Friday, April 11: 1:05 - 1:30 p.m. | What the Most Profitable Med Spas are Doing in 2025 Music By Ghost Score

This week on the podcast, AmSpa Membership Advocacy and Engagement Specialist, Michela Bailey, speaks with Danielle Oyasu, NP, founder of Beautifully New Med Spa in Park Ridge, Illinois. They talk about the importance of community, their shared love of the city, and more in this conversation that includes: How she was introduced to AmSpa; The community spirit in aesthetics; Talking safety and responsible practices; Treatments that changed her confidence; Her skincare regimen, empty-nester status and more! Music by Ghost Score

In this Medical Spa Show speakers series, we hear from Gilberto Saenz III, PA-C, of Austin Plastic Surgeon; Bree Black, Co-founder of JobSnob; Johnny Franco, MD, FACS, of Austin Plastic Surgeon; and Judy Kozlicki, Head of Aesthetics & Plastic Surgery at Skytale Group. They describe their wins and lessons learned, along with what conference attendees will learn from their classes at Medical Spa Show 2025, from April 10 - 13, 2025! Gilberto Saenz III, PA-C Friday, April 11: 4:25 - 5:25 p.m. | Implementing a Successful Weight Loss Program Saturday, April 12: 9:35 - 10 a.m. | Cellulite: The New Frontier of Combination Therapy Saturday, April 12: 3:50 - 4:50 p.m. | The Worst I Ever Had: Complications and How to Overcome Them Bree Black Saturday, April 12: 4:25 - 5:25 p.m. | The HR Panel: Hiring, Retaining, Compensating and Managing Your Aesthetic Team Johnny Franco, MD, FACS Sunday, April 13: 9- 11:45 a.m. | Bridging the Divide: Conversations on Controversial Issues Judy Kozlicki Friday, April 11: 3:50 - 4:15 p.m. | How Knowing Business Key Performance Indicators (KPIs) Will Maximize Your Revenue Music By Ghost Score

What can microneedling remind us about keeping the medical in medical spas? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Molly Muecke, RN, MSN, APRN, NP-C, founder of Astra Aesthetics in Knoxville, Tennessee. They discuss the risks associated with microneedling, the importance of safety protocols in medical aesthetics, and the need to educate patients and regulators about safe med spa practices. Their conversation includes: How a non-compete brought her practice closer to home; The potential risks and side effects of microneedling; Why microneedling is regulated as a medical procedure; Educating patients about safe aesthetic practices; Proper safety protocols for needles and syringes; Half-syringe usage, injection safety and more! Music By Ghost Score

In this Medical Spa Show speakers series, we hear from Taylor Siemens, NP-C, vice president of operations at Vitalyc MedSpa; Christopher Balbi, director of marketing at Meesha Aesthetics; Rebecca McAbee, practice manager and chief operating officer at Disappearing Act Medical Aesthetics; and Kelly Choi, NP, founder of The Beauty Collective. They describe their wins and lessons learned, along with what conference attendees will learn from their classes at Medical Spa Show 2025, from April 10 - 13, 2025! Taylor Siemens, NP-C Thursday, April 10: 2:30 - 3:30 p.m. | Choosing the Right Treatments for Your Medical Aesthetics Practice Saturday, April 12: 2:15 - 2:40 p.m. | Practice Non-surgical Body Contouring for Your Practice Chris Balbi Saturday, April 12: 9 - 9:25 a.m. | Artificial Intelligence (AI) in Your Aesthetic Practice Rebecca McAbee Saturday, April 12: 1:05 - 2:05 p.m. | PANEL: Perfect Partners: Medical Spa Owners and Practice Managers Saturday, April 12: 4:25 - 5:25 p.m. | The HR Panel: Hiring, Retaining, Compensating and Managing Your Aesthetic Talent Kelly Choi, NP Saturday, April 12: 9 - 10 a.m. | All-Star Owners Panel Music By Ghost Score

In this 300th episode of Medical Spa Insider, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Jodi Faustlin, chief compliance offer, and Chad Schiffman, director of risk management at Healthcare Compliance Pros. They talk about fundamental compliance policies and procedures for your organization, why the OCR and FTC are getting more involved in healthcare compliance, and how aesthetic practices can protect electronic personal health records. Their conversation includes: What triggers the FTC to look into your business practices; Why you should be careful with claims of HIPAA compliance; How to conduct a thorough risk analysis to find vulnerabilities; Getting your team’s buy-in to implement your compliance policy; How to protect your patients’ health information (PHI) when using AI; Protecting the confidentiality, integrity and accessibility of PHI; Keeping up with rules and regulatory updates, and more! Healthcare Compliance Pros (HCP) understands that the health care industry continues to face a significant amount of regulatory oversight in HIPAA, OSHA, corporate compliance and human resources. Many health care organizations have struggled to find an efficient, simple and cost-effective way to stay current with these high-overhead, low reward-liabilities. Having seen this frustration firsthand, HCP has created innovative online tools and comprehensive compliance support to address these needs. Music By Ghost Score

In this episode, we revisit a conversation between AmSpa President and CSO, Cathy Christensen, Shawna Chrisman, NP, CEO and founder of Destination Aesthetics, and Maegen Kennedy, PA-C, co-founder and clinical director of Windermere Medical Spa & Laser Institute. They spoke about the current stage of their medical spas, the details of scaling a business, and insider tips to help new and growing medical spas reach their goals. Listen in to hear more about: What they’ve learned through expanding to multiple locations; How to prepare for expansion and train your employees; Strategies that have helped their med spas find success; Tracking and responding to the data in your practice; Which KPIs show you the health of your business; Advice for med spas starting out or looking to reach the next level; An original membership model and loyalty program; And much more! Music by Ghost Score.

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Jonathan Kaplan, MD, board-certified plastic surgeon and founder of BuildMyHealth. They chat about DrWell by BuildMyHealth and how it simplifies medical weight loss treatment for both patients and medical aesthetic practices. Listen in to learn: Evolving from price transparency solutions to subscription medications; How DrWell automates billing and connects med spas to compounding pharmacies; Compliantly paying providers and helping patients navigate insurance; How 503a and 503b pharmacies can continue providing weight loss solutions; The future of provider-to-consumer and working with compounding pharmacies; And more! Music By Ghost Score

This week in AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Patrick Blake, MD, and Praveen Ramineni, co-founders of Portrait, along with Sam Pondrom, JD, associate at national healthcare law firm ByrdAdatto. They discuss the role of medical directors in shaping aesthetic practices, from setting protocols to ensuring regulatory compliance and patient safety. Their conversation includes: How independent medical providers stay competitive; Portrait’s launch kit and systems to scale aesthetic practices; Navigating compliance concepts and the gravity of patient care standards; Building a medical director network to provide state-required oversight; The most common compliance mistakes people make when trying to open; Developing protocols and a standardized foundation for the long term future; Compliance as an ongoing process, knowing your exposure to risk, and more! Music by Ghost Score