In this engaging discussion, Michael Olson, a practice growth consultant at MyAdvice Media, shares his expertise in digital marketing tailored for aesthetic practices. He dives into the evolving marketing needs for growing medical spas, emphasizing the importance of a strong online presence. Michael explores strategies for choosing the right digital marketing partner and adapting marketing approaches as practices expand. He highlights the significance of retaining top providers through effective marketing and discusses how mobile engagement can boost online sales.

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Kent “Kye” Higdon, MD, FACS, board-certified plastic surgeon and Communications Commissioner of The Aesthetic Society. They discuss and contextualize the findings of the Aesthetic Plastic Surgery National Databank Statistics for 2022. Their conversation includes: What might be driving the demand for surgical and nonsurgical treatments; The evolving dynamic between plastic surgery practices and medical spas; How aesthetic patient demographics are shifting; Understanding price fluctuations in 2022; How 2023 is shaping up for aesthetic practices; And much more! Get the full picture when you view the Aesthetic Plastic Surgery Statistics for 2022 and the 2022 Medical Spa State of the Industry Report. This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com to learn more!

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Michael Byrd, JD, and Jay Reyero, JD, of national healthcare law firm ByrdAdatto. They discuss an incident at a Texas medical spa, the state medical board’s reaction, and the larger implications of compliance for medical spas and IV therapy. Their conversation includes: The tragic death of a Texas woman after visiting a medical spa; The lay of the land for these types of treatments; How state boards have commented on IV therapy; Legal basics to set up IV therapy in a medical spa; A dose of empathy for medical spa owners; and Potential outcomes as states react to this case.

Albert Miles, vice president of Xite Realty, brings expertise in medical spa real estate to the conversation. He delves into the timeline of securing prime locations and the critical factors in site selection, such as demographic analysis and market saturation. Discussing real estate as a powerful advertising tool, he highlights common misconceptions in costs and lease negotiations. Listeners gain insights on strategic financial planning and how to avoid pitfalls in the planning process, ensuring a solid foundation for their medical spa ventures.

This week, AmSpa President and COO, Cathy Christensen, speaks with Dani Sher, PA-C, founder of Sparkle Aesthetics. They discuss Sher’s comedy background and ultrasound in aesthetics. Their conversation includes: Her non-linear path to aesthetics; Bringing comedy to aesthetic medicine; Finding the everyday truths that exist in this world; How she brought ultrasound from the ER to facial aesthetics; Mitigating risk and the question of malpractice; How much training is needed to adopt ultrasound; Credentialing for facial ultrasound; And much more! This episode of Medical Spa Insider is sponsored by RepeatMD and Podium. Visit https://www.repeatmd.com and https://www.podium.com/amspa/ to learn more!

This week, AmSpa CEO, Alex R. Thiersch, JD, catches up with Ryan Rao, chief development officer, and Ryan Rose, CEO, of VIO Med Spa. They discuss medical spa trends on a national scale, the business benefits of wellness treatments and what newcomers learn before investing in medical spas. Their conversation includes: An update on location growth, sales trends and service lines; The process of introducing wellness treatment plans; How mental health intersects with medical aesthetics; What makes the learning curve steeper for new medical spa owners; Building a brand with a backbone of compliance; Dichotomies of leadership and developing culture within a medical spa; Perceptions and realities of franchising in the medical spa category; And much more! Listen to their previous conversation on franchise development and the launch of VIO Med Spa here: Franchise Development with VIO Med Spa: from Single Unit to National Name This episode of Medical Spa Insider is sponsored by RepeatMD, HansBiomed and Podium. Visit https://www.repeatmd.com; https://www.mintliftsummit.com/; and https://www.podium.com/amspa/ to learn more!

This week, AmSpa President and COO, Cathy Christensen, speaks with Sohee Jun, PhD, top leadership coach and bestselling author. They discuss the myth of balance, her journey into leadership coaching and her advice for overcoming challenges as a business leader. Their conversation includes: Why she’s allergic to the word “balance;” Integrating our priorities and thinking about our values; Her journey to organizational psychology and leadership coaching; What working with a leadership coach looks like and who her clients are; Advice for cultivating a team of leaders; Recognizing when to pivot and elevate your leadership style; The challenge of leading multigenerational teams; And much more! Learn more from Dr. Jun during her closing keynote at the Women in Aesthetics Leadership Conference from November 1 – 3, 2023 in Miami. This episode of Medical Spa Insider is sponsored by RepeatMD, HansBiomed and Podium. Visit https://www.repeatmd.com; https://www.mintliftsummit.com/; and https://www.podium.com/amspa/ to learn more!

This week, AmSpa President and COO, Cathy Christensen, speaks with Dr. Toby Makmel, cosmetic physician and Co-founder and Head Medical Advisor at Clinicminds. They discuss the aesthetic medicine use case for EHR, the ways his software adapts to the needs of providers across the globe, and how the business of medical aesthetics compares in the Netherlands. Their conversation includes: How Clinicminds expanded across countries, languages and time zones; Differences in software focus from Amsterdam to the U.S.; Aesthetics regulation and compliance landscapes in the U.S. and Amsterdam; The vital components of treatment registration; How medical spa EHR software updates with the changing landscape; Which medical professionals are entering cosmetic medicine in the Netherlands; Running a successful video consultation; And much more! This episode of Medical Spa Insider is sponsored by RepeatMD, HansBiomed and Podium. Visit https://www.repeatmd.com; https://www.mintliftsummit.com/; and https://www.podium.com/amspa/ to learn more!

In this engaging conversation, Erika Barry, an international trainer and founder of Moksha Aesthetics, shares her transformative journey from a hospital setting to the aesthetic industry. She discusses her marketing strategies and the nuances of personal branding, emphasizing the importance of making clients feel valued. Erika also dives into the art of patient assessment and the vital role of patience in both employee and client relationships. Her insights offer a unique perspective on fostering community and continual learning in the aesthetics field.

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Shannon Blake, senior partner manager at Podium, and Cortney Hall, clinic director and COO at Imago Medical. They speak about the increasing usage of AI in medical spas and how AI is streamlining text marketing for medical aesthetics. Their conversation covers: Automating features to get your time back; How AI assistants answer patient questions; What differentiates text marketing from email; Taking emotion out of communication with generative AI; What’s next with AI in medical spa marketing; Maintaining the human element; And much more! This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com to learn more!