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Medical Spa Insider
The 2025 MedSpa Marketing Playbook: Predictions for the Year Ahead
Jan 29, 2025
Erica Crawford, president of Influx Marketing, and Max Baybak, its co-founder, dive into the impact of California's wildfires on local communities and business marketing. They discuss innovative strategies for 2025, including the use of local service ads and the resurgence of long-form content for SEO. The duo highlights the competitive landscape of medical weight loss and the importance of in-house social media efforts. They also explore AI's role in reshaping marketing, emphasizing authentic customer engagement in the evolving MedSpa industry.
54:21
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Quick takeaways
- The recent wildfires in Southern California have highlighted the importance of community resilience and the need for supportive marketing strategies for affected businesses.
- Utilizing local service ads (LSAs) and optimizing Google Business Profiles are critical for increasing visibility and adapting to digital marketing trends for 2025.
Deep dives
Impact of Recent Fires on Local Communities
In the face of recent devastating fires in Southern California, local communities, particularly in Altadena, have undergone significant emotional upheaval. Many families, including relatives of industry professionals, have lost homes and cherished memories while grappling with the dynamic changes in their neighborhoods. The destruction left thousands of structures completely lost, forcing residents to shift their focus from shock to rebuilding, utilizing community support and exploring assistance options. This collective experience highlights the resilience and strength found in close-knit community bonds, showcasing the determination to recover and find hope amid adversity.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode