This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Erica Crawford, president, and Max Baybak, co-founder and chief growth officer of Influx Marketing. They discuss the community response to recent devastating wildfires in California, and how to adapt your marketing plan for 2025. Their conversation includes:

• The impact of recent wildfires in Southern California and how the community has come together;
• Using local service ads (LSAs) to boost your Google Business Profile;
• Marketing for medical weight loss: Can your med spa compete?
• The comeback of long-form organic content for SEO;
• How AI is and isn’t changing med spa marketing plans;
• Why you should be doing social media content in-house; and
• Diversifying your marketing budget to reach your goals.

Music By Ghost Score