In this insightful discussion, Hermine Warren, DNP, APRN, CANS, an advanced practice medical nurse and owner of Faceology Medical, shares her nearly 20-year journey in aesthetics. She emphasizes the need for extensive training before injecting and discusses the importance of integrity and communication with clients. Hermine advocates for connecting with the aesthetic community and prioritizing patient safety while maintaining high standards. With her unique background, she highlights balancing collaboration with competition, fostering an environment of shared knowledge in the industry.

Hallie Peneau, VP of product marketing at Podium, shares her insights on marketing for medical spas. She dives into the significance of online reputation management and how small businesses can thrive against giants like Amazon. Hallie emphasizes the growing consumer demand for convenience and community engagement. She also highlights the impact of text message marketing with its astounding 98% open rate and discusses using innovative tools to enhance customer relationships. Her optimism shines through as she addresses the future of local businesses in the evolving landscape.

In this Medical Spa Show edition of Medical Spa Insider’s Member Spotlight series, AmSpa’s Membership Relationship Development Specialist Michela Bailey sits down with Lindsay Perkins, FNP-C, APRN, MSN, of Spa Trouvé; Cameron Moskos, PA-C and her team from Cameo Facial Aesthetics; and Ally Rucker, NP, of Spa Trouvé. Bailey hears about their Vegas and MSS experiences, covering: Their travel skin care lineup; The people, support and empowerment at MSS; Dinner reservations and entertainment in Vegas; Free samples and noteworthy booths at the Expo Hall; Favorite education tracks and the compliance factor; This year’s Opening Night Party; And much more! Note: Episode may include explicit language.

In this Medical Spa Show edition of Medical Spa Insider’s Member Spotlight series, AmSpa’s Membership Relationship Development Specialist Michela Bailey sits down with Roxanne White, NP-C, MSN, of Radiance by Roxanne; Kat Lofley, DNP, APRN, CNM, WHNP-BC, of Renewal Aesthetics and Sexual Wellness; and Vrinkley Pruna, MSN, NP, of Shape & Skin Medical Spa and Weight Loss. Bailey learns about their MSS experiences, including: Why they keep coming back to MSS; Their Vegas club and food preferences; The experience of two first-time faculty; Learning and new education tracks; Their favorite vendors on the show floor; Seeing the bigger picture; And more! Note: Episode may include explicit language.

In this Medical Spa Show edition of Medical Spa Insider’s Member Spotlight series, AmSpa’s Membership Relationship Development Specialist Michela Bailey sits down with Brandon Mullen, BSN, RN-BC, of Aiyana Atelier, Neekan Rivera, PA, of Aere Aesthetic, and Brandy Thompson, APRN-BC, of Prescription Beauty Medical Aesthetics. Bailey learns about their MSS experience, plus: Their dedication to skin care while traveling; How they spend their time in Vegas; What keeps them coming back to Medical Spa Show; Standout vendors in the Expo Hall; How fast the industry is growing; And more! Note: Episode may include explicit language.

Dr. Kay Durairaj, an internationally renowned facial plastic surgeon and founder of Beauty By Dr. Kay, shares her insights right from the Medical Spa Show in Las Vegas. She emphasizes the significance of biostimulators in facial aesthetics and discusses the necessity for a standardized accreditation system for injectors. Engaging with the topic of diversity in aesthetics, she stresses client education and the importance of inclusivity. Lastly, Dr. Durairaj opens up about her passion for the industry and her future exit plan.

Leading up to Medical Spa Show 2023, we met up with some of our talented presenters! Subscribe on your favorite podcast platform to catch each of these lightning round preview episodes. In this episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with George Baxter-Holder, DNP, ARNP, CANS, and Hermine Warren, DNP, APRN, CANS, original faculty of AIA Foundations of Injection Anatomy and Practice. They discuss the course and giving back to the industry as aesthetic trainers. This conversation covers: How they have supported their educational growth in aesthetics; The importance of credentialing yourself and continuing to learn; Giving new injectors a foundation in safety and excellence; What makes the AIA Foundations course stand out; How the fundamentals of aesthetics help attendees determine their career trajectory; Learning from the mistakes of others; Demystifying the glamour of running an aesthetic business; And more! Baxter-Holder and Warren will be presenting Foundations of Injection Anatomy at Medical Spa Show on Friday, February 3, 2023 at Wynn Las Vegas. Check out the 2023 course dates for AIA Foundations of Injection Anatomy and Practice at https://americanmedspa.org/aiafoundations. This episode of Medical Spa Insider is sponsored by AestheticsPro. Visit aestheticspro.com/amspa to learn more!

Christopher Chomenko and Philipp Sitter, co-founders of RepeatMD, share invaluable insights on navigating the current economic climate impacting medical spas. They discuss the role of inflation, emphasizing the need for strategic patient retention. The duo highlights the importance of adapting marketing for younger generations and cultivating loyalty through membership programs. They explain how tracking financial metrics and fostering a motivated workforce can enhance resilience and revenue, providing key tips for thriving in uncertainty.

Leading up to Medical Spa Show 2023, we met up with some of our talented presenters! Subscribe on your favorite podcast platform to catch each of these lightning round preview episodes. In this episode, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Benjamin Hernandez, managing partner of Skytale Group. They discuss the idea behind and evolution of the Mergers and Acquisitions (M&A) Summit at Medical Spa Show, trends in the market and what attendees will learn about sell-side M&A. They discuss: What an M&A process looks like; How the market is getting more consolidated and sophisticated; New additions to the program and what their expertise brings; What surprises him about developments in the market; What private equity platforms are and how they are impacting the market; The purchasing activity of big and (relatively) smaller private equity funds; Shifting buyer expectations in a mom-and-pop industry; What drives medical spa owners to sell and characteristics of their businesses; Expected valuations in a recession-resistant business; And more! Attendees can look forward to hearing more about the medical spa mergers and acquisitions process from Hernandez, his colleagues at Skytale Group, lawyers, CEOs, investor groups and more during the Mergers and Acquisitions (M&A) Summit on February 2, 2023, at Medical Spa Show 2023. This episode of Medical Spa Insider is sponsored by AestheticsPro. Visit aestheticspro.com/amspa to learn more!

Leading up to Medical Spa Show 2023, we met up with some of our talented presenters! Subscribe on your favorite podcast platform to catch each of these lightning round preview episodes. In this episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Erin Hennessey, APRN, DNP, owner of Blush Aesthetics and course chair of Turning Your Practice Up to 11: Energy Device Master Class at Medical Spa Show 2023. She speaks about the impetus for putting on this course, introduces its expert instructors and discusses the value of energy device training for new and existing practices. Their conversation covers: Her history in nursing, cosmetic injectables and laser energy devices; Building and growing practices with laser devices; Empowering providers with the background knowledge to ask the right questions; Learning from the experience of other aesthetic providers; What you can expect to learn from the energy device master class; Utilizing the devices you have and determining what you need; And more! Learn from Hennessey; Loretta Zanetti, ARNP; and Jordan White, ACNP-S, BSN, RN, CNI, during Turning Your Practice Up to 11: Energy Device Master Class on February 2, 2023 at Medical Spa Show. If you're looking to enhance your clinical skills, make sure to sign up ASAP while seats are still available! This episode of Medical Spa Insider is sponsored by AestheticsPro. Visit aestheticspro.com/amspa to learn more!