Medical Spa Insider Whirlwind Growth with Chapter Aesthetic Studio: Catching Up with Melissa Rogne 22 Locations Later
This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Melissa Rogne, founder and president of Chapter Aesthetic Studio. AmSpa was welcomed into the Chicago headquarters of Chapter Aesthetic Studio and The Aspen Group for an inside tour to see first-hand Melissa’s professional growth and the rapid expansion of Chapter. They reflect on a conversation at the start of this partnership as they discuss how Melissa is recreating her beloved brand at a much larger scale, attracting consumers as they take the leap into aesthetic care, and building a brand that is synonymous with safety and trust. Their conversation includes:
- How they execute a 14-week timeline to open 10 locations in a year;
- Chapter University’s learning and development resources;
- Key markers for success and how she thinks about these differently;
- Learning to be successful as a leader within a corporate organization;
- Team dynamics, chemistry and creating team culture vs. star individuals;
- Removing barriers to care and building trust for aesthetic naïve patients;
- And much more!
Listen back to our conversation with Melissa in 2021, when her partnership with The Aspen Group first began: From Small-market Medical Spa to Acquisition to Expansion
Music by Ghost Score.