During this episode Co-Hosts, Carol Fraser (CHRO) and Jason Huett (CMO) talk about what inspired The Fractional Edge Podcast, starting with the initial idea, the building of the team's foundation, up through launch.Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this episode of The Fractional Edge podcast, hosts Carol Fraser and Jason Huett are joined by guest Emma Westley, a fractional CMO based in Europe. Emma shares her experience as a fractional CMO and discusses the benefits of this approach in today's competitive landscape. Emma has deep experience working with early stage B2B companies across the globe. Listen in as she discusses how to leverage the power of Marketing frameworks, how to think about fractional talent, and how to make maximize your marketing results.Follow Us On Linkedinhttps://www.linkedin.com/in/awesomehrexec/https://www.linkedin.com/in/jasonhuett/https://linkedin.com/company/the-fractional-edge/https://www.linkedin.com/in/emmawestley/Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this episode of the Fractional Edge podcast, hosts Carol Fraser (CHRO and founder of C4 Talent) and Jason Huett (CMO and founder of Fifth Degree Marketing) interview Boris Portman, CEO of BetterEngineer. They discuss the importance of embracing new technology in the recruiting process and how BetterEngineer helps companies find top talent. Tune in to learn more about the power of workforce planning and the strategies to optimize their workforce.[00:02:24] Salsa Mobi to Better Engineer.[00:04:13] Brand change and core competency.[00:09:19] Working with nonprofits and social impact.[00:15:08] Assessing cultural fit in hiring.[00:19:24] IP protection and generative AI.[00:22:41] Chess computing and AI.[00:26:12] The power of workforce planning.To learn more about Boris and BetterEngineer, go to: https://betterengineer.comFollow Us On Linkedinhttps://www.linkedin.com/in/awesomehrexec/https://www.linkedin.com/in/jasonhuett/https://linkedin.com/company/the-fractional-edge/https://www.linkedin.com/in/borisportman/Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

Join Co-hosts Carol Fraser (CEO of C4 Talent) and Jason Huett (CEO of Fifth Degree Marketing) with special guest, John Arms. John is the Co-founder of VoyageurU — a training platform created to help executives further their fractional careers. John is also the founder of Frak 2023, the world's first conference for fractional leaders and those who need them. Frak 2023 was created with a simple, yet powerful goal: to bring freedom, opportunity, and fulfillment to every worker in the world:(1) Freedom from corporate shackles(2) Opportunity to make your fortune(3) Fulfillment by making a positive impactDuring this episode, John covers a wide variety of topics:[00:02:05] The fractional movement in America[00:04:32] Serving smaller clients vs. large companies[00:07:29] Fractional 101[00:11:09] Ally energy[00:15:28] Full-time vs. fractional work[00:20:11] A shift in culture[00:22:29] Harvesting the greatness of others[00:27:49] The value of wisdom[00:30:02] Leveraging experience for success[00:34:23] Awakening and cultural change[00:37:10] More to life than work[00:40:58] The number one cause of heart disease[00:44:20] HR speaker at FRAC 2023[00:48:03] A great motivatorHave questions or want to learn more? Visit us at: https://thefractionaledge.comLearn more about Frak 2023 here: https://www.fractionalconference.com/homeFollow Us On Linkedinhttps://www.linkedin.com/in/awesomehrexec/https://www.linkedin.com/in/jasonhuett/https://linkedin.com/company/the-fractional-edge/https://www.linkedin.com/in/johnarms/Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this episode of the Fractional Edge Podcast, Co-hosts Carol Fraser (CEO of C4 Talent) and Jason Huett (CEO of Fifth Degree Marketing) introduce Laurie Barlev, a Fractional Customer Success expert with more than 25 years of B2B Startup experience.During this episode Laurie peels back the onion on how companies can use Customer Success as a strategic tool to accelerate business growth. Laurie illustrates the importance of customer value and how success should be defined by meeting customer needs. Tune in to learn more about unlocking the power of workforce planning and the benefits of fractional executive staffing strategies.Timestamps[00:02:37] Keeping clients and customer success.[00:04:28] Focusing on customer growth.[00:11:11] Customer success and restructuring.[00:13:30] Expanding focus on customer success.[00:19:52] Creating consistent customer experiences.[00:21:03] Billing and customer interactions.To learn more, go to: https://thefractionaledge.comFollow Us On Linkedinhttps://www.linkedin.com/in/awesomehrexec/https://www.linkedin.com/in/jasonhuett/https://linkedin.com/company/the-fractional-edgehttps://www.linkedin.com/in/lauriebarlev/Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this episode of the Fractional Edge Podcast, Co-hosts Carol Fraser (CEO of C4 Talent) and Jason Huett (CEO of Fifth Degree Marketing) introduce Liza Cichowski, a Fractional Product Marketer specializing in B2B Tech and SaaS growth. Liza shares her experience and journey into the fractional route, which she embarked on five years ago. Tune in to learn more about the power of workforce planning and the benefits of hiring fractional executives to supercharge your business. Time stamps:[00:02:02] Going the fractional route.[00:04:15] Identifying your audience.[00:11:16] Successful fractional client engagement.[00:13:32] Persona development and AI.[00:17:07] Push-the-button marketing.[00:23:06] Clients not knowing what they want.[00:26:43] Getting things done efficiently.[00:30:25] Marketing personal brand for fractionals.[00:35:20] Becoming a fractional.[00:38:00] The power of workforce planning.To learn more about Liza or The Fractional Edge Podcast, go to thefractionaledge.com.Follow Us On Linkedinhttps://www.linkedin.com/in/awesomehrexec/https://www.linkedin.com/in/jasonhuett/https://linkedin.com/company/the-fractional-edgehttps://www.linkedin.com/in/lizachick/Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this episode of the Fractional Edge Podcast,  Carol Fraser (Co-host) puts Co-host, Jason Huett (CMO and Founder of Fifth Degree Marketing),  in the "Hot Seat" to discuss the benefits of hiring a fractional CMO. They explore how working with a fractional CMO who has experience across different industries can bring fresh ideas and perspectives to your business. Jason shares his journey of becoming a fractional CMO and even reveals his surprising first job as a professional stuntman with Power Rangers. Tune in to learn more about unlocking the power of workforce planning and leveraging fractional executive staffing strategies to supercharge your business.Learn More at: https://thefractionaledge.com[00:01:28] Jason's journey to becoming a fractional CMO.[00:04:18] Working across different industries.[00:10:04] AI and copywriting.[00:13:13] AI and human emotion in marketing.[00:15:08] Metrics and marketing attribution.[00:19:55] Success story with a client.[00:23:35] The future of marketing.[00:27:27] How to build marketing goals.[00:30:57] Leveraging ideas from different industries.Learn more at thefractionaledge.com. Follow Us On Linkedinhttps://www.linkedin.com/in/awesomehrexec/https://www.linkedin.com/in/jasonhuett/https://linkedin.com/company/the-fractional-edgeFollow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

Join us for the second part of Eric Oakland's episode!We cover a lot of ground in this episode - Eric shares his perspective about the benefit of Mastermind Groups, why Fractional work requires strong relational skills, his top 3 pieces of advice regarding working with a Fractional Creative Director, how to navigate boundaries, and how CEOs and Founders can determine the right amount of time for a Fractional to be involved in operations. Lastly, he explains the difference between a CMO and Creative Director.Time stamps:[00:01:04] Advice for a fractional creative director.[00:05:54] Finding your niche.[00:09:55] Differentiating levels of expertise.[00:13:52] Executing at a high level.[00:18:56] Frankenstein kind of roles.[00:23:30] Fractional executives in startups.[00:26:07] Relationship with fractional executives.[00:29:11] Expanding to other channels.Want to get in touch with Eric or learn more about working with Fractional Executives?Learn more at: thefractionaledge.comFollow Us On Linkedinhttps://www.linkedin.com/in/awesomehrexec/https://www.linkedin.com/in/jasonhuett/https://www.linkedin.com/in/ericoakland/https://linkedin.com/company/the-fractional-edgeFollow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this episode of the Fractional Edge Podcast, Co-hosts Carol Fraser and Jason Huett are joined by Eric Oakland, an entrepreneur and Fractional Creative Director. They discuss the benefits of hiring someone fractionally to help focus on the most important tasks and avoid being scattered. Eric shares his unique perspective on breaking molds and how it applies to his role as a fractional creative director. Tune in to learn more about the power of workforce planning and the rapidly growing strategy of fractional executive staffing.Timestamps:[00:01:24] Fractional Creative Director[00:04:09] Reaching the Inc 500. [00:08:13] The creative process. [00:15:03] Trying out podcasting. [00:19:05] Creating a list of projects. [00:21:07] Discernment and outsourcing with fractionals. [00:24:07] Fractional creative directors. [00:30:08] Creative team management. [00:32:49] Sailing instead of flailing. [00:36:21] Loneliness of being a CEO. [00:40:31] Hiring fractional employees.Want to connect with Eric or learn more about Fractional Talent? Check out the links below!https://www.linkedin.com/in/awesomehrexec/https://www.linkedin.com/in/jasonhuetthttps://www.linkedin.com/in/ericoakland/Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this episode, Co-Founder of The Fractional Edge Podcast, Carol Fraser, gets the tables turned on her and sits in the hot seat!Carol shares her experience as a Fractioanal Chief Human Resources Officer, shares her insight to leveraging this type of talent, and talks about the impact that HR has on the entire organization. There's a lot to unpack in this episode:00:00:00 - "There is opportunity to bring on the talent that you need on a fractional basis"00:06:08 - "I thought it was going to be a big fish in a little pond, but now I'm a little fish in a big pod.""I can't work every single day for the rest of my life, because that's honestly what it was." - 00:10:4400:13:23 - "I lean in as a fractional CHRO as the workforce planning expert, because workforce planning, as I kind of mentioned earlier, it's about taking the business needs and the current and future goals and strategies."00:16:36 - "I don't want to do busy work. And the only way that we can continue to elevate the impact and value that human resources has on an organization is to continue to be at the table and doing outputs that are directly aligned and showing top and bottom line impact if we're in the room listening to the strategy and plans."00:18:30 - "did you build the right foundation at the right time?"00:23:45 - "Everybody likes to profess that they're people strategists. It just happens to be the only thing I focus on."00:28:13 - "You always need to stay on top of who your people are, what their driving forces are, what is making them wake up in the morning to add value to your organization, and keep a pulse on that."If you're a business owner, CEO, founder, or growth-minded executive, don't miss this episode! Visit us at https://thefractionaledge.com to learn more.https://www.linkedin.com/in/awesomehrexec/https://www.linkedin.com/in/jasonhuettFollow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!