The Fractional Edge Podcast

Calling all B2B Tech and SaaS Founders! A Chat with Liza Cichowski, Fractional Product Marketer (EP 6)

Sep 20, 2023

38:12

In this episode of the Fractional Edge Podcast, Co-hosts Carol Fraser (CEO of C4 Talent) and Jason Huett (CEO of Fifth Degree Marketing) introduce Liza Cichowski, a Fractional Product Marketer specializing in B2B Tech and SaaS growth.

Liza shares her experience and journey into the fractional route, which she embarked on five years ago. Tune in to learn more about the power of workforce planning and the benefits of hiring fractional executives to supercharge your business.

Time stamps:

[00:02:02] Going the fractional route.
[00:04:15] Identifying your audience.
[00:11:16] Successful fractional client engagement.
[00:13:32] Persona development and AI.
[00:17:07] Push-the-button marketing.
[00:23:06] Clients not knowing what they want.
[00:26:43] Getting things done efficiently.
[00:30:25] Marketing personal brand for fractionals.
[00:35:20] Becoming a fractional.
[00:38:00] The power of workforce planning.

To learn more about Liza or The Fractional Edge Podcast, go to thefractionaledge.com.

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