The Community-Led Growth Show

Guest: Laura Roth, Community & Marketing Consultant (at the time of the recording) In this episode, Laura shares insights about: Connecting the dots between community and leadership priorities Infusing community mindsets or moments into other business programming Working cross-functionally, particularly as remote work gains traction Building trust through the use of feedback The importance of paying attention to norms and inclusion when planning programs A future in which community supports a human side beyond the business

Guest: Christina Le, Social Media & Community Manager at OpenPhone In this episode, Christina digs into: Her expansion from social media into a Community Management role What it’s like to create brand-focused content and then switch into a community mindset to build engagement Recognizing and overcoming imposter syndrome Using empathy and goodwill to drive engagement  Her vision for separating the roles and platforms as her company grows A trend toward online authenticity and advocacy Additional Links: Follow OpenPhone on LinkedIn

Guest: Jeph Abu, Product Community Manager at AhoyConnect (at the time of the recording) In this episode, Jeph shares: His perspective on incorporating the full spectrum of diversity in community building His challenges in breaking into the Community Management space Tactical ways to improve community inclusivity The benefits to companies of truly embracing DEIB in their communities Alternatively, the pitfalls of companies not putting their money where their mouth is The value of feedback when things don’t go your way Additional Links: Follow AhoyConnect on LinkedIn

Guest: Jocelyn Hsu, Director of Creator Community at Picsart (at the time of the recording) In this episode, Jocelyn shares: How she turned a recognition program into a thriving community How she finds and nurtures top creators The need to provide value and make content creation easy Reasons for maintaining an exclusive community  How her team sets goals and tracks value, including a biannual survey Trends in community consulting, DEIB, & using community strategies for internal groups like ERGs Additional Links: Follow Picsart on LinkedIn

Guest: Tara Pawlak, Head of Marketing at GetAccept (at the time of the recording) In this episode, Tara talks about: What a decentralized community looks like The value of inviting all employees to engage in community efforts Supporting employees’ personal goals as a business strategy Establishing clear goals based on high-level strategies and iterating over time The future of micro-events and brand partnerships Additional Links: Follow GetAccept on LinkedIn

Guest: Vera DeVera, Head of Community at Vareto (at the time of the recording) In this episode, Vera walks us through: What it means to optimize for trust and create a space where members feel seen and heard Her process for interviewing potential community members to learn what they need Connecting experienced professionals with rising stars Benefits of a hybrid approach (online and in-person) How personas are helping her drive advocacy The importance of “Asking for AIR – Advice, Information, and Referrals” Additional Links: Follow Vareto on LinkedIn

Guest: Seth Wylie, Director of Customer Success Ops & Admin Community at Gainsight (at the time of the recording) In this episode, Seth explores: Transitioning from a subject matter expert role to managing a community for that role Value of Human-First community leadership Community members’ hunger for connection beyond resources Prioritizing programs that most matter to both the business and members How non-Community teams engage in community-building & how Community teams should play a role Continued trend toward virtual connection Additional Links: Follow Gainsight on LinkedIn Gainsight’s CS Ops Central-Connect Community

Guest: Corrina Owens, Sr. Manager, Enterprise ABM at Gong (at the time of the recording) In this episode, Corrina opens up about: The meaning and purpose of Account-Based Marketing (ABM) Marketing to champions while also multithreading within accounts How Gong’s community supports ABM through peer-matching and building soft-touch marketing relationships Community’s role in connecting with accounts on a personal level, not just a business level Doing well by doing good: recognizing and celebrating community members’ passions and successes – big and small Trends she’s watching, including creator-led community and AI Additional Links: Follow Corrina on TikTok @featuring_corrina Follow Gong on LinkedIn

Guest: Leslie Greenwood, Founder & CEO at Chief Evangelist Consulting In this episode, Leslie covers: Evangelists as advocates who tout value of their own volition Evangelism vs Community Finding evangelists through community engagement, product usage, NPS, & referral programs Nurturing evangelists through white glove experiences Best practices for setting up referral programs The trend toward a standardized definition of community Additional Links Visit Leslie’s website Follow Chief Evangelist Consulting on LinkedIn

Guest: Tessa Kriesel, Head of Developer Relations at Snap In the episode, Tessa discusses: Developer Relations (DevRel) role across developers’ journey from acquisition to adoption Strategy for connecting with developers, building goodwill, delivering support Similarities between developer experience and member experience “Measuring what matters” including developer feedback, use of resources, successful launch and sentiment, and adoption rationale  Trends in DevRel, including the hope that DevRel/Community gains a seat at the executive table Additional Links Visit Tessa’s website Follow Snap on LinkedIn