Guest: Vera DeVera, Head of Community at Vareto (at the time of the recording)
In this episode, Vera walks us through:
- What it means to optimize for trust and create a space where members feel seen and heard
- Her process for interviewing potential community members to learn what they need
- Connecting experienced professionals with rising stars
- Benefits of a hybrid approach (online and in-person)
- How personas are helping her drive advocacy
- The importance of “Asking for AIR – Advice, Information, and Referrals”
Additional Links:
The Community-Led Growth Show