Guest: Vera DeVera, Head of Community at Vareto (at the time of the recording)

In this episode, Vera walks us through:

• What it means to optimize for trust and create a space where members feel seen and heard
• Her process for interviewing potential community members to learn what they need
• Connecting experienced professionals with rising stars
• Benefits of a hybrid approach (online and in-person)
• How personas are helping her drive advocacy
• The importance of “Asking for AIR – Advice, Information, and Referrals”

Additional Links:

• Follow Vareto on LinkedIn