Guest: Corrina Owens, Sr. Manager, Enterprise ABM at Gong (at the time of the recording)

In this episode, Corrina opens up about:

• The meaning and purpose of Account-Based Marketing (ABM)
• Marketing to champions while also multithreading within accounts
• How Gong’s community supports ABM through peer-matching and building soft-touch marketing relationships
• Community’s role in connecting with accounts on a personal level, not just a business level
• Doing well by doing good: recognizing and celebrating community members’ passions and successes – big and small
• Trends she’s watching, including creator-led community and AI

Additional Links:

• Follow Corrina on TikTok @featuring_corrina
• Follow Gong on LinkedIn