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The Community-Led Growth Show

Building and Measuring Picsart’s Thriving Creator Community with Jocelyn Hsu | S:2 Ep:7

Sep 26, 2023
21:16

Guest: Jocelyn Hsu, Director of Creator Community at Picsart (at the time of the recording)


In this episode, Jocelyn shares:

  • How she turned a recognition program into a thriving community
  • How she finds and nurtures top creators
  • The need to provide value and make content creation easy
  • Reasons for maintaining an exclusive community 
  • How her team sets goals and tracks value, including a biannual survey
  • Trends in community consulting, DEIB, & using community strategies for internal groups like ERGs


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