Building Authentic Relationships with a DevRel Program featuring Snap’s Tessa Kriesel | S:2 Ep:1

Guest: Tessa Kriesel, Head of Developer Relations at Snap

In the episode, Tessa discusses:

• Developer Relations (DevRel) role across developers’ journey from acquisition to adoption
• Strategy for connecting with developers, building goodwill, delivering support
• Similarities between developer experience and member experience
• “Measuring what matters” including developer feedback, use of resources, successful launch and sentiment, and adoption rationale 
• Trends in DevRel, including the hope that DevRel/Community gains a seat at the executive table

Additional Links

• Visit Tessa’s website
• Follow Snap on LinkedIn