Social Media Marketing Talk Show

Chelsea Peitz, a social media strategist and author, joins to discuss Instagram's latest updates. They delve into Instagram's focus on connection and creativity, introducing a new AI-driven editing app and longer three-minute reels, which enhance user engagement. The conversation addresses changes like the shift to rectangular profile images and the implications for content aesthetics. Lastly, they explore innovative features such as scheduled DMs and how these changes will impact marketing strategies in the evolving social media landscape.

Mari Smith, a leading expert on Facebook marketing and author of The New Relationship Marketing, dives into the latest Facebook updates. She discusses Meta's shift to community-based content moderation and its implications for misinformation. Health and wellness sectors face unique social media challenges due to new regulations. The impact of Meta's AI personas on engagement and the ethics surrounding AI-generated content are also explored, along with updates on monetization options and Marketplace integration that could reshape online commerce.

In this special episode, Michael Stelzner discusses the major developments unveiled by tech giants in December 2024 and explains why marketers must adapt to these innovations or risk falling behind.To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.infoBe sure to follow the AI Explored podcast. See socialmediaexaminer.com/ai-explored-podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Judy Fox, a LinkedIn strategist and creator of the LinkedIn Business Accelerator course, shares insights into the latest LinkedIn updates. She discusses new features like auto-scrolling cover images and the growing emphasis on video content. Strategies for boosting engagement through storytelling and emotional connections are highlighted. Judy also dives into the power of benefits-focused advertising and the role of AI in enhancing marketing effectiveness. Listeners get a taste of upcoming trends for 2024 and the importance of analytics for conversion rates.

Sean Cannell, host of the Think Media Podcast, dives into three key trends reshaping the social media landscape. He discusses the impact of evolving algorithms that affect content creators and emphasizes the shift from vanity metrics to authentic engagement. Cannell advocates for prioritizing genuine storytelling as audiences crave vulnerability. The conversation also highlights the role of AI in marketing, urging creators to adapt their strategies to leverage new technologies for enhanced creativity and success.

Discover the latest updates from YouTube, including insights from the Global Content Trends Report. Explore emerging formats like YouTube Shorts and video podcasts, and learn about new AI-powered tools for creators. Navigate the fine line between clickbait titles and maintaining audience trust while leveraging keyword research. Dive into shifts in viewing habits and advertising strategies for 2024, and uncover the importance of storytelling and collaboration in building viewer trust.

Dive into the latest on TikTok, exploring urgent updates like the potential U.S. ban and the launch of TikTok Shop. Discover innovative tools set to revolutionize content creation and boost e-commerce growth. Learn how creators can now utilize affiliate links directly within the app to enhance brand conversions. Get insights on shifting strategies in social media marketing and how to creatively navigate copyright issues while maximizing engagement.

Discover Instagram's new Test Reels feature, allowing marketers to engage non-followers creatively. Dive into tips for harnessing this tool to enhance audience connection and follower growth. Additionally, explore significant updates like content recommendation resets and the removal of hashtag following, essential for adapting marketing strategies. Stay informed about these dynamic changes to keep your approach fresh!

Tara Zirker, a Facebook ads expert and founder of the Successful Ads Club, dives into recent Facebook updates that affect marketers. She discusses the removal of public followers on personal profiles and its implications for content creators. The conversation also highlights new advertising features and the role of AI in ad placements. Tara shares insights on the evolving ad landscape, Meta's ambitions for a proprietary search engine, and the impact of the holiday season on ad pricing, making it essential for businesses to adapt their strategies.

Michaela Alexis, a LinkedIn marketing strategist, shares her expertise on leveraging LinkedIn effectively and has created a popular course on social media copywriting. She delves into the exciting new video features, including a dedicated video button designed to boost engagement. Michaela also discusses LinkedIn's updated content guidelines, advocating for original value-driven content over promotional material. Additionally, she highlights the latest marketing tools, including AI enhancements, that enable more personalized outreach, making LinkedIn a powerful platform for businesses.