Social Media Marketing Talk Show Facebook Updates: Ads Changes, Content Quality, and More
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May 12, 2025 Discover the latest Facebook and Meta changes, including user engagement challenges and innovative marketing strategies. Learn how the new Meta AI app is revolutionizing ad targeting with advanced data analysis. The conversation also reveals how AI can enhance content recommendations on social media, providing essential resources for marketers to adapt and thrive in this evolving landscape.
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Meta's Mixed Signals On User Engagement
- Meta reported strong ad revenue and active user numbers in Q1 with $41.4 billion and 3.4 billion daily active users.
- However, this contrasts with court testimony admitting Facebook and Instagram's time spent has meaningfully declined.
Avoid Facebook Spam Triggers
- Avoid excessive hashtags, unrelated captions, and duplicated content on Facebook to prevent reach and monetization limits.
- Use these mitigation steps to ensure your content is not marked as spam under new Facebook policies.
Stabilize Your MetaVerified Profile
- Do not excessively change your meta verified profile details shortly before applying for verification.
- Frequent changes to name, picture, or username may lead to rejection under the new formal rules.