Social Media Marketing Talk Show

TikTok Updates: AI Alive, New Ads, Direct Messaging, and More

14 snips
May 26, 2025
In this discussion, Keenya Kelly, a TikTok and Instagram Reels expert and host of the If You Created podcast, shares her insights on TikTok's latest features. She highlights new AI tools that convert images into animated videos, enhancing user engagement. Keenya explores innovative direct messaging features for coaches, improvements in TikTok shopping for better consumer protection, and the strategic advantages of recent advertising developments. Exciting trends and tips for marketers looking to thrive on social media are packed throughout the conversation.
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INSIGHT

AI Alive Animation Boosts Creativity

  • TikTok's AI Alive Animation transforms still images into animated videos, increasing content creativity without full video production.
  • This tool enhances engagement opportunities by making static images dynamic on the TikTok platform.
ADVICE

Leverage DM Activation in Lives

  • Use TikTok's direct message activation feature during lives to encourage viewers to DM you for offers or info.
  • This helps collect leads privately without risking public oversharing of personal info.
INSIGHT

TikTok Shop Trust Improvements

  • TikTok is enhancing TikTok Shop safety by blocking millions of violating products and protecting intellectual property.
  • Building trust around purchases is vital for user confidence and the platform's ecommerce growth.
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