TikTok Updates: AI Alive, New Ads, Direct Messaging, and More
Social Media Marketing Talk Show
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TikTok's Innovative Advertising Strategies
This chapter explores TikTok's new features that facilitate business communication through popular messaging platforms and introduces the Pulse Suite ads, which allow brands to advertise alongside trending content. It highlights the strategic advantages of associating with popular topics while addressing the challenges of previous ad placements.
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