The Long Game

Join us for Office Hours for a 30-min workshop on Demand Creation.The top question on the minds of business owners and marketing leaders alike is: how do you prepare for a looming recession? Inflation and economic uncertainty have plenty of companies concerned about what the future holds. In this episode of Kitchen Side, we  share how we are staying on the defense through a pending recession and how you can stay diligent too. We cover how to handle an anxiety-inducing news cycle, ways to allocate your resources during a recession, and why adaptability is the key ingredient to surviving — and thriving.Show TopicsKeep your team in the loopConcentrate on what you can controlBe judicious with your spendingDouble down on high-value itemsKeep your eyes on the prizeLet the small fires burnFigure out where to cutUnderstand which efforts impact revenuePay attention to customersMaintain agility and adaptabilityShow Links Connect with Alex on LinkedIn or TwitterConnect with David on LinkedIn or TwitterConnect with Allie on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be Omniscient

The consultant industry is incredibly competitive. You have to contend with other consultants, marketing agencies, and various organizations. So what can you do to stand out and come across as credible? Brian Honigman, a marketing consultant based in Philadelphia, recommends gaining experience in a variety of marketing sectors to increase your credibility. Brian has taught as an adjunct professor at multiple universities and also works with technology companies, media brands, and NGOs to earn them meaningful results with digital marketing, social media, and content marketing. In this episode, Brian chatted with us about the importance of diversifying your clients, how to follow trends, and why you shouldn’t overload your work schedule.Show TopicsIncrease your credibility Diversify your workDon’t stay in your bubbleBe an innovatorFind a balanceCut through the noiseDefine customer personasDon’t burn outBe efficient with your timeAvoid comparison Show Links Check out Honigman MediaFollow Brian Honigman on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Technology is constantly adapting, and that means that tech-based companies must adapt along with it. SaaS companies especially need to stay current, or else they’ll easily become stagnant. If a business isn’t on the cutting edge, its customers will look elsewhere. Michele Don Durbin has walked through the process of adaptation with the company Evernote, where she is the Senior Vice President of Marketing. In this episode, Michele shares how Evernote adapted to changing technology, why you have to prioritize your audience, and how to make the most of your market.Show TopicsReadapt to stay currentCommunicate with your customersThink about your audienceBe considerate of existing usersTake advantage of opportunitiesTailor your product to your audienceLead by exampleConnect with your employeesFind good mentorsShow Links Check out EvernoteFollow Michele Don Durbin on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)062: Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina (Orbit Media Studios)056: How SparkToro Approaches Growth & Productivity (Rand Fishkin)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:0:59 Kitchen Side: How To Build an Audience with Content Marketing015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Small businesses are an essential part of our economy and Melanie Deziel believes it’s our responsibility to help them thrive. Formerly the editor of branded content at the New York Times and director of content at Foundation, Melanie is the co-founder of The Convoy, an online marketplace for small business owners to save on everyday expenses. She is a writer, speaker and the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie talked to us about the role that small businesses play in our neighborhoods, the importance of being authentic both online and in-person, and why sharing knowledge is the best way to help others.Show TopicsSupport communities through small businessWork with subject matter expertsBreak large tasks into smaller chunksUse examples to enhance your writingRemind people of their creativityShow Links Check out The ConvoyCheck out The Content Fuel Framework: How to Generate Unlimited Story IdeasFollow Melanie Deziel on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)062: Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina (Orbit Media Studios)056: How SparkToro Approaches Growth & Productivity (Rand Fishkin)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:0:59 Kitchen Side: How To Build an Audience with Content Marketing015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/---Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Productivity is essential to everybody’s workday, but it’s about more than filling up your schedule with tasks. Ashutosh Priyadarshy, Founder of Sunsama, believes that productivity should support a healthy and well-rounded life, not just an ambitious workload. He talked to us about building a productivity tool for profitability first, working with an asynchronous remote team, and helping others achieve a calm, intentional workday.Show TopicsIterate based on feedbackBuild with your mission in mindFocus on qualityProduce content based on your valuesBlend the practical with the philosophicalLet customers define your visionManage trade-offs of remote workCreate camaraderie with remote teamsCut down on meetingsRethink productivityShow LinksCheck out SunsamaFollow Ashutosh Priyadarshy on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)062: Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina (Orbit Media Studios)056: How SparkToro Approaches Growth & Productivity (Rand Fishkin)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:0:59 Kitchen Side: How To Build an Audience with Content Marketing015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Influencer marketing has been vastly misunderstood. It’s not just celebrity accounts with tons of fake followers. It’s your customers, your employees, and your peers who are influential experts in your industry. These influencers have followers who are primed to hear your message. In an era of declining organic reach, collaborating with influencers gives you access to high-value content and greater exposure for your product or service. It allows you to cut through every social media algorithm and reach your ideal audience. In this episode, marketing expert and author of The Age of Influence, Neal Schaffer, discusses how you can use it effectively.Show TopicsRank with expertiseUnderstand the value of influencer marketingFill in the gaps before using influencer marketingCollaborate with content creatorsPost content your followers want to readInvolve experts to build credibilityShow Links Check out Neal SchafferCheck out The Age of Influence, The Power of Influencers to Elevate Your BrandFollow Neal Schaffer on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)062: Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina (Orbit Media Studios)056: How SparkToro Approaches Growth & Productivity (Rand Fishkin)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:0:59 Kitchen Side: How To Build an Audience with Content Marketing015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Is building a B2B audience as challenging as it seems? Dave Gerhardt knows from experience that it takes engagement, valuable content, and authentic connection to build a B2B audience. As former CMO at Privy and Chief Brand Officer at Drift, he now helps B2B marketers through his consultancy, DGMG, and his new book, Founder Brand. He talked to us about the importance of building an audience, how to use an audience to drive results and why you need to have something interesting to say.Show TopicsWrite to clarify your ideasInvolve your communityBe the number one resourceDrive results through engagementUnderstand the power of an audienceGet people to know, like and trust youMap out your funnelBuild as you goUse the one-two-punch approachBe yourselfShow LinksCheck out Founder BrandCheck out DGMGCheck out Exit FiveFollow Dave Gerhardt on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

What makes a great LinkedIn post? One that keeps someone reading and makes them want to hit the follow button. First, you have to have a great idea. Something that resonates with people or gets them thinking. Second, you have to have a great delivery. That can be in a well-written text post, video, or graphic. A powerful idea can occasionally do well even if the delivery is lacking, but the combination of both and done consistently? That’s how you build an audience. In this episode, expert marketer and copywriter Liz Willits discusses how she’s built a 50k strong LinkedIn following and the tricks we can use to grow our own audience.Show TopicsUse pain points to connectKeep testing new postsGreat ideas need great deliveryEverything should be copyPost regularly to stay top of mindDevelop the hook without distractionShow Links Follow Liz Willits on LinkedInCheck out Liz’s free Email Open Rate GuidePast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Whether you’re a fiction writer or a content marketer, your goal as a storyteller is to capture and keep your audience’s attention. And the best way to do that is by telling a story your audience can connect with on a personal level. Matthew Dicks, an internationally bestselling author and an expert storyteller. Also a record 55-time Moth StorySLAM and 7-time GrandSLAM champion, Matthew has performed for audiences all over the globe. In this episode, Matthew shares why stories are so important, and how to breathe life into the stories you choose to tell.Show TopicsConnect with other people’s experiencesTell relatable storiesKeep your audience curiousGive your audience information in the right wayMake every moment essentialStart with the storyTell stories to yourselfDon’t be afraid of vulnerabilityBe available for othersValue your timeShow Links Check out Speak UpFollow Matthew Dicks on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

The old framework of the buyer’s journey is broken. Customers expect more access than ever to educational, engaging content at every stage of their decision-making. Ashley Faus believes it’s time to reframe the buyer’s journey as the content marketing playground where customers can learn, engage, and interact with content on their own terms—building trust and affinity that lasts a lifetime. As the Content Strategy Lead of Software Teams at Atlassian, Ashley manages a team for content and distribution for iconic software solutions that unleash the potential of every team. She talked to us about how to fully embody your audience, focus on building relationships, and reframe the content marketing funnel.Show TopicsFully embody your audienceFocus on authenticityTake time to understand the problem setSeek out potential storiesUnderstand how content marketing fits into the bigger pictureView marketing as relationship-buildingReframe the old buyer’s journeyBuild a content marketing playgroundReimagine the content marketing funnelCreate content for the whole playgroundShow Links Check out AtlassianFollow Ashley Faus on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/