Rates and reviews really help our podcast reach new audiences. Can you leave us a review on whichever podcast platform you’re using? If you do, let us know at info@beomniscient.com or tweet at us and we’ll enter you to win lifetime access to Content Strategy Frameworks course, valued at $997. What can a career in PR teach you about event marketing? Rebecca Miller believes that it builds the foundation for how to frame a story, a necessary skill for any content marketer. Rebecca uses her background in PR to inform how she approaches content creation as the Director of Marketing and Communications at Splash, an event marketing SaaS company. She talked to us about the importance of treating all content as integrated content, and how to operate as a lean team while adapting to a changing digital landscape.Show TopicsHow public relations helps content marketers frame a storyStructuring content to align all initiatives through integrated marketingOperating efficiently with lean marketing teamsAdapting to global changes through in-person, virtual, and hybrid eventsBuilding a brand voiceCheck out SplashFollow Rebecca Miller on LinkedInPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Real quick ask. Can you leave us a review on whichever podcast platform you’re using? If you do, let us know at info@beomniscient.com or tweet at us and we’ll enter you to win lifetime access to Content Strategy Frameworks course, valued at $997. Rates and reviews help us grow and attract new guests, so we’d really appreciate it.With the pandemic forcing many businesses to shut down in-person conferences and events, companies have turned to a different avenue: virtual meetings. But tapping into technology requires a different approach than in-person event-planning if you want good engagement from your virtual attendees. Vasil Azarov of Growth Blazers is a growth marketing and startup event entrepreneur, who has produced over 500 in-person and virtual events, as well as built a 90K+ network of tech entrepreneurs and marketers. Formerly, he was also the founder of the Growth Marketing Conference, one of the leading growth marketing events in the industry. Now he is building Growth Blazers, a community for modern marketers.In our latest episode of The Long Game, Vasil shares his expertise on building a quality event experience, transitioning from in-person to digital, and how to build an online community that lasts.Show TopicsTake advantage of unexpected opportunitiesFocus on your agendaGet to know your communityOffer interaction to prevent webinar fatigueEncourage conversation within the communityCheck out Growth BlazersFollow Vasil Azarov on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Real quick ask. Can you leave us a review on whatever podcast platform you’re using? If you do, let us know at info@beomniscient.com or tweet at us and we’ll enter you to win lifetime access to our Content Strategy Frameworks course, valued at $997. Rates and reviews help us grow and attract new guests, so we would really appreciate it.The word “content” is no longer sufficient for what it encapsulates. When people think of content, they think of blogs and social media channels. But in the modern world, content also includes branding, video, growth, and strategy too. Mischa Vaughn is the Director of Content at Webflow, and he thinks that we need a better word for what content has become. His unique view on content doesn't stop there. In this episode, Mischa discusses the role of SEO in distribution, how PR and content overlap, and why video content is king.Show TopicsView SEO as a distribution channelHave clear goals for SEO contentDon’t get bogged down by termsPR and content should collaborateDouble down on videoCreate shareable headlinesWhy we need a better word for contentCheck out WebflowFollow Mischa Vaughn on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Good copywriting is about persuasion, not manipulation. It’s getting someone to do something that’s in their best interest through writing. And it’s the “best interest” part that’s important. Effective website copy moves people from Point A—where they are now—to Point B, where things will be better for them. SaaS Consultant & Copywriter Josh Garofalo has spent several years learning what does and doesn’t work when it comes to website copy with his business, Sway Copy. In this episode, he explains the human-centered tactics that are a win-win for both company and customer.Show TopicsPersuade, don’t manipulateLeverage tactics with empathyAmp up your testimonialsNail your headlines and keep features togetherPut your value first on your pricing pageShow what gaps you fillCheck out Sway CopyFollow Josh Garofalo on LinkedIn or Twitter Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

The ease of publishing content online means anyone can become a content creator with the click of a mouse. So how do companies make their content stand out in the endless sea of ad campaigns and marketing tactics? Sam Chapman is a content strategist, brand builder, and storyteller. As Content Director at Aprimo, he heads up brand experience and creative direction, and mapping content strategy to growth objectives. Sam has over a decade of experience in content operations, communications, and brand management for startup and global B2B tech organizations.In this episode, Sam gives us his thoughts on building competitive marketing content, the importance of thought leadership, and how to keep creatives from burning out.Show TopicsDon’t make content transactionalAdapt to non-linear strategiesDevelop authentic connectionsBuild an ongoing conversationPrioritize quality contentCheck out AprimoFollow Sam Chapman on LinkedIn Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Marketing agencies are a dime a dozen, but Tyler Hakes wanted to build Optimist differently. Tyler found himself often frustrated that companies and agencies often play a game of telephone, never actually speaking with the people who were creating content on their behalf.That’s why Optimist functions as a collective of high-level freelancers of varying specialties, who come together to take content strategy for Optimist’s clients from end-to-end. In this episode, Tyler shared the lessons he’s learned over the past 5 years of running Optimist, and why he always thinks of content in terms of ROI-driving assets. Show TopicsA decentralized agency modelWhy strategy is more important than contentDon’t be scared to sellThink of your content as assetsCheck out OptimistFollow Tyler Hakes on LinkedIn or Twitter Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Many people think of testing and optimization as selecting one tactic and then seeing if it has a positive or negative impact. But that’s just validating ideas, and not the best way to maximize outcomes or profit. In fact, that approach has a less than 10% success rate in terms of winning experiments. According to Andrew Anderson, Head of Website Optimization Programs at ZenBusiness, the better way to experiment is to move from a validation mindset to a discovery and exploitation mindset. In this episode, Andrew explains what this tactic looks like and how it can be applied to websites, content, and growth. Andrew has been described as "The Most Passionate Optimizer in the World".He also touches on how and why he got into writing and blogging, and how he constructs articles which is completely different from the typical SEO model. It’s a really fascinating discussion. We hope you enjoy.Show TopicsHow an exploitation mindset increases your chances of successLearn from what doesn't work, not just what doesThe importance of discipline-based testingMeasure what’s relevant to your businessTie experimentation to growthShow Links Check out ZenBusinessFollow Andrew Anderson on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

If you have any familiarity with SEO, you’ve heard of EAT: Expertise, Authoritativeness, Trustworthiness. It’s part of the guidelines by which Google judges the effectiveness of its algorithm and a benchmark for content creators. Like anything else in the SEO world, people have tried to hack it, but in this episode of The Long Game, Kevin Indig, Director of SEO for Shopify, explains how to authentically establish trust in your content so that it inspires shares and links, and fuels your entire content machine. This episode is shorter than usual because it was part of our Office Hours series, a bi-monthly virtual event where we get the best speakers and experts in content, SEO, and marketing to give 20 min practical talks for our audience. Register for free.Show TopicsHave an SEO sandbox to experiment inCreate content only you can createBuild trust with backlinks and robust evidenceGive high quality recommendationsIncrease trust and authority with original dataIndividual growth leads to company growthShow Links Check out ShopifyCheck out Kevin-Indig.comFollow Kevin Indig on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

SEO is often presented as a huge checklist of things that need to be done before you can even consider hitting publish. Miss a step and your content will be dead on arrival. But the truth is some of those things can make a big impact on how content ranks, but some of it is just noise. Dan Shure, founder of Evolving SEO and host of Experts on the Wire, said good SEO comes down to paying equal attention to both the big picture of content—the structure and purpose—and the small details that make a difference. Getting too bogged down by one or the other will lead to content that flops. In this episode, Dan explains how he handles that balance and tunes out the rest. Tune in for a massive amount of actionable tips on SEO strategy.Show TopicsPay attention to the big picture and small detailsDon’t waste time on perfect if imperfect will doNail first sentencesLabel content typesFit the structure to the keywordPut SEO over promotionShow LinksCheck out Evolving SEOFollow Dan Shure on LinkedIn or TwitterListen to Dan’s podcast: Experts on the WireConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Journalists often make the best marketers. That’s because journalists are trained to focus on the human element of a story, and good marketers understand what drives a human connection with content. According to Chelsea Castle, former journalist and Director of Content at Chili Piper, the best marketing doesn’t feel like marketing. She talked to us about how to keep the human on the other end in mind when creating content and shared the two things that all content marketers should stop doing to better engage with their audience.Show TopicsUse journalism skills in marketingCreate content with tangible takeawaysBalance analytics with other measuresCultivate content from the whole companyRethink gated content and the traditional SaaS funnelUse passive CTAsCheck out Chili PiperFollow Chelsea Castle on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/