What makes a great LinkedIn post? One that keeps someone reading and makes them want to hit the follow button. 

First, you have to have a great idea. Something that resonates with people or gets them thinking. 

Second, you have to have a great delivery. That can be in a well-written text post, video, or graphic. 

A powerful idea can occasionally do well even if the delivery is lacking, but the combination of both and done consistently? That’s how you build an audience. 

In this episode, expert marketer and copywriter Liz Willits discusses how she’s built a 50k strong LinkedIn following and the tricks we can use to grow our own audience.

Show Topics

• Use pain points to connect
• Keep testing new posts
• Great ideas need great delivery
• Everything should be copy
• Post regularly to stay top of mind
• Develop the hook without distraction

Show Links 

• Follow Liz Willits on LinkedIn
• Check out Liz’s free Email Open Rate Guide

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.

Some interviews you might enjoy and learn from:

020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)

041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

045: Building Competitive Marketing Content with Sam Chapman (Aprimo)

009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris

019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)

028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

015: Should You Hire Writers or Subject Matter Experts?

017: How Do Growth and Content Overlap?

027: Is Organic Traffic the Best Traffic?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/