Journalists often make the best marketers. That’s because journalists are trained to focus on the human element of a story, and good marketers understand what drives a human connection with content. According to Chelsea Castle, former journalist and Director of Content at Chili Piper, the best marketing doesn’t feel like marketing. She talked to us about how to keep the human on the other end in mind when creating content and shared the two things that all content marketers should stop doing to better engage with their audience.Show TopicsUse journalism skills in marketingCreate content with tangible takeawaysBalance analytics with other measuresCultivate content from the whole companyRethink gated content and the traditional SaaS funnelUse passive CTAsCheck out Chili PiperFollow Chelsea Castle on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Freelance content creators wear a lot of hats while working their day jobs: writer, business manager, and client liaison, to name a few. There is always a new skill to learn or process to polish up on. But it’s hard to know which areas freelancers should focus on when they’re trying to grow their skills. As the founder of Stories By Us and co-host of the podcast Freelance Writing Coach, Emma Siemasko knows a thing or two about finessing the freelance life. In this episode, she talks to Allie about how she creates awesome case studies for her clients, the merits of content journalism, and why creating a podcast is both important and fun. Show TopicsCultivate your managerial sideHave a goal in mindMinimize your toolsLearn from your communityBuild your business on relationshipsShow LinksCheck out Stories By UsFollow Emma Siemasko on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

When you think of content marketing, you probably think of blog articles and social media posts. But great content marketing goes beyond just words and includes the whole experience of copy, design, and frameworks. It’s all of the things that work in tandem with the writing. For Ross Hudgens, founder and CEO of Siege Media, the thing that has set his agency apart is its focus on good design. It’s what’s landed them bigger upmarket brands like Casper and Zillow. In this episode, Ross talked to us about how his agency puts an emphasis on UX design as well as how their approach to SEO has evolved over time to help their clients improve their rankings.Show TopicsEvolve your SEO from link building to designBuild passive link assetsSell brands on UX designMatch patterns in contentContent marketing is more than writingTest content on social media firstShow LinksCheck out Siege MediaFollow Ross Hudgens on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

What should a content marketer be goaled on? This is a tricky question, as business goals and content marketing goals aren’t always one and the same. While content marketing initiatives do need to be strategized and held accountable in one way, shape, or form, the big question is: how? This topic was inspired by a Slack forum conversation where a content marketer was bemoaning being goaled on leads attributed directly to content. Their reasoning? That this type of revenue-driven goal clashed with a customer-focused approach, where some of the true value of content marketing lies. In this Kitchen Side episode, where we take you behind the scenes at our agency, we invited Tommy Walker to join us to think through what content goals make sense, and when. Listen in to hear our thoughts on long-term, goal-oriented thinking. Show TopicsRevenue is always the top priorityWhen to focus on organic trafficWhen to focus on return visitorsBusiness goals versus marketing strategyEvery goal has a tradeoffDon’t become a soul-sucking content farmTake risks and re-evaluateCheck out The Content StudioFollow Tommy Walker on LinkedIn or TwitterConnect with Alex on LinkedIn or TwitterConnect with David on LinkedIn or Twitter Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Sometimes your career milestones are clear as crystal, and sometimes they only become clear in retrospect. Shanelle Mullin has had an exciting path, from writer at CXL to Experimentation & Analysis Lead at Shopify. At each juncture, she’s followed intriguing people and her own innate curiosity. Alex and Shanelle worked together in the trenches as writers at CXL. They reunited on the podcast to chat about the worlds of content and experimentation, and how creativity and professional work can diverge and collide in interesting ways. Show TopicsFormal education vs. learn-as-you-goThe importance of leadership buy-inRecognizing big opportunitiesDon’t monetize your hobbiesWrite in order to learnCheck out Shopify  Follow Shanelle Mullin on LinkedIn or Twitter Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Ryan Robinson is a blogger, podcaster, and (recovering) side project addict that teaches 500,000 monthly readers how to start a blog and grow a profitable side business at ryrob.com.Blogging about blogging is pretty meta, but it’s how Ryan has built and sustained a successful blog for almost 10 years. He’s gone from documenting what was and wasn’t working in his day job, to writing about freelancing and building digital products for other writers like templates and courses. What was once his side gig has turned into a full-time career. In this episode of The Long Game, Ryan talked to Alex about his work process, how he creates and promotes content, and how sometimes you have to turn down high-paying work to reach your goals.Show TopicsBuild a blog with struggles and successLet disengaged subscribers goBuild your email list with targeted offeringsTurn down work that no longer fitsBalance creating, updating, and promoting your blog contentUse reader questions to inspire postsCheck out ryrob.comFollow Ryan Robinson on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

How much does self-professed “word geek” and bibliophile Juliana Casale love writing? So much that she’s done pro-bono writing in exchange for free passes to beer festivals. Yet she’s come a long way since, thanks to her talent, work ethic, and a zeal for embracing new challenges. For the past ten years Juliana has held roles at a handful of small and mid-sized B2B SaaS startups, as well as running her own freelance business. Currently Juliana is a Content Strategist at Wave, an all-in money management platform for small businesses. In this episode Juliana opens up about her journey to her current position, her best resources for learning and staying up-to-date, and her firm belief that we are all far more than the jobs we hold.Show TopicsPutting out fires at work The pain of software migrationDelegate so you can focusSay yes first, then execute Learn via networkingDon’t tie your worth to your workCheck out WaveFollow Juliana Casale on LinkedIn or Twitter Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

What can a career in company growth teach you about personal growth? Dani Hart believes it teaches you to keep a growth mindset and take the time to learn from your mistakes—whether you’re running marketing campaigns or developing your own core values. Formerly the Head of Growth for Growth Hackers, Dani now focuses on growth mentorship and helping people avoid burnout. She talked to us about the ways people can keep burnout to a minimum, from cultivating good stress to reconditioning how we think about hard work.Show Topics:Balance between stress and restAdd good stress to your lifeStick to core values to avoid burnoutRecondition your thoughts about workGive yourself permission to take time for yourselfDo what’s important to youConnect with Dani:Check out GrowthMentorFollow Dani Hart on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Samar Owais is an email conversion strategist for SaaS and eCommerce brands. She helps companies like Hubspot, Drip, and Pinterest as well as numerous ecommerce brands increase conversions, retain customers, and fix the money-leaking gaps in their emails.We’ve all reached that point where we hit a professional wall. Our work loses its luster, and we dread opening our laptop.  Sometimes it’s due to not recharging with sleep and downtime. Sometimes it’s a specific project that’s not appealing.  As Samar Owais discovered, sometimes it’s because your entire professional focus needs a refresh. In this episode of The Long Game podcast, Samar shares how she went from unmotivated blogger to one of the top email strategists in the SaaS and eCommerce space.This conversation also covers how being a realist can fundamentally change your approach to email marketing. We hope you enjoy this episode.You'll find Samar geeking out over emails on Twitter and every Wednesday with her subscribers in the Emails Done Right newsletter.Connect with Samar:www.samarowais.comtwitter.com/samarowaisemailsdoneright.comConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Brian Massey is the Co-Founder and Managing Director of Conversion Sciences, and author of the book Your Customer Creation Equation. His rare combination of interests and experience developed over 30 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Brian Massey believes that being curious is more important than being right. Sometimes the data supports your hypothesis, but sometimes it shows you that you had it all wrong and it’s time to change course. Brian has a clear approach to conversion rate optimization: gather data on everything you possibly can. In this episode of The Long Game, he shares his CRO strategies, the secret to finding the right business partner, and how his contrarian personality fuels his crusade against standardized agency-built websites.Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing. Brian has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others. He has written for online publications including ClickZ, Search Engine Land and Marketing Land. He's the host of the Intended Consequences podcast.Conversion Sciences is a data-driven digital design agency focusing on getting the most value from every visitor to your digital properties. They provide design, research, and testing services to businesses of all sizes.We hope you enjoy this episode on the fundamentals of CRO according to Brian Massey.Connect with Brian on Linkedin, Conversion Sciences, and check out his podcast.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/