The Long Game Successful Go-To-Market Strategies with Alfie Marsh (Spendesk)
It’s our 50th episode! What a milestone.
To celebrate, we’re giving away lifetime access to our Content Strategy Frameworks course to 2 winners. Congratulations Abass Sahrawi and Emma Fanning! We can’t thank you enough for listening.
Now for this week’s episode. Finding career success is about more than just making more money. It’s about finding a career path where you’re motivated to put in hard work without crossing over into burnout.
When you’re only in a job for the money, every challenge or difficult situation will push you to the brink. Alfie Marsh, head of U.S. GTM for Spendesk, said that the key to long-term success is finding work that aligns with your values and your skills. That way your goals and the job’s goals are in sync, and the hard times are manageable.
In this episode, Alfie shares what he's learned about starting from scratch in new markets, how to aim for impact, and tips for growing a career.
Show Topics
- Start from scratch in new markets
- Start with assumptions, but pay attention to feedback
- Have ownership over what you create
- Aim for outsize impact
- Share knowledge
- Align your work with your values
Check out Spendesk
Follow Alfie Marsh on LinkedIn or Twitter
Alfie’s Newsletter - Rocket GTM
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.
Some interviews you might enjoy and learn from:
020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)
041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
045: Building Competitive Marketing Content with Sam Chapman (Aprimo)
028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
015: Should You Hire Writers or Subject Matter Experts?
017: How Do Growth and Content Overlap?
027: Is Organic Traffic the Best Traffic?
Connect with Omniscient Digital on social:
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Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/