The Long Game

Kitchen Side: Our Founders' Career Backgrounds, Greatest Accomplishments, and Biggest Regrets

Mar 2, 2022

55:37

The episode begins at 4:12 if you want to skip ahead, but first I'd I’d like to announce our Office Hours speaker line-up and topics for March 16th. Office Hours is our bi-monthly event where we get the best speakers and experts in content, SEO, and marketing to give 20 min practical talks for our audience.

Michael Keenan, Co-Founder, Peak Freelance
The Freelance Writing Trends of 2022 (And How To Act On Them) The freelance writing industry is moving at the speed of light. It's estimated there are over 204 million freelance writers globally, right now. As a writer at any experience level, keeping up with the changes isn't easy. Stay ahead of the curve with the most important freelance writing trends of 2022, according to experts and data from Peak Freelance.

Adrienne Barnes, Founder, Best Buyer Persona
How To Create A Buyer Persona You'll Actually Use Over 77% of marketers never use their buyer personas. It's time to create meaningful personas, with strong segmentation that can actually be used to create marketing campaigns, content, and copy. Join Adrienne as she shows her step-by-step process for creating meaningful personas you can put to use.

Emma Siemasko, Founder, Stories By Us
How to Use Compelling Case Studies to Sell Your Stuff Most B2B and SaaS marketers know that case studies can help clinch deals. But many case studies are bland and lackluster. How can you create case studies that actually encourage prospects to convert? In this talk, Emma will share what makes a good case study, how to create one, and some ideas on how to best use them to fuel your marketing and sales process.

Join us by registering here. If you can’t make it we’ll send you the recording and key takeaways.

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Now, for this week’s episode. What do lemonade stands, freelance writing, and Greek philosophy have to do with starting a business? We connect the dots in this episode of our Kitchen Side podcast series.

Kitchen Side is a series of the podcast where we take you behind the scenes at our agency, Omniscient Digital.

Our Growth Content Marketer, Karissa, spearheads a discussion about our unique backgrounds and how we landed in content marketing, biggest accomplishments, lessons learned, and the legacies we want to leave behind. We also explore how to bring big ideas to life and take risks that align with your professional calling.

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