Influencer marketing has been vastly misunderstood. 

It’s not just celebrity accounts with tons of fake followers. 

It’s your customers, your employees, and your peers who are influential experts in your industry. These influencers have followers who are primed to hear your message. 

In an era of declining organic reach, collaborating with influencers gives you access to high-value content and greater exposure for your product or service. It allows you to cut through every social media algorithm and reach your ideal audience. 

In this episode, marketing expert and author of The Age of Influence, Neal Schaffer, discusses how you can use it effectively.

Show Topics

• Rank with expertise
• Understand the value of influencer marketing
• Fill in the gaps before using influencer marketing
• Collaborate with content creators
• Post content your followers want to read
• Involve experts to build credibility

Show Links 

• Check out Neal Schaffer
• Check out The Age of Influence, The Power of Influencers to Elevate Your Brand
• Follow Neal Schaffer on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.

Some interviews you might enjoy and learn from:

020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)

041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

045: Building Competitive Marketing Content with Sam Chapman (Aprimo)

0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine

019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)

062: Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina (Orbit Media Studios)

056: How SparkToro Approaches Growth & Productivity (Rand Fishkin)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

0:59 Kitchen Side: How To Build an Audience with Content Marketing

015: Should You Hire Writers or Subject Matter Experts?

017: How Do Growth and Content Overlap?

027: Is Organic Traffic the Best Traffic?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/