The Long Game

Rethinking Productivity with Sunsama Founder Ashutosh Priyadarshy

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Jun 15, 2022
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ANECDOTE

Six Iterations Before Sunsama's Breakthrough

  • Ashutosh described six iterations before Sunsama settled on a daily planner product that integrated calendar and tasks.
  • Launching the daily
INSIGHT

Time-Based Workflow Beats Project Boards

  • Sunsama stood out by being time-based and integrating tasks with the calendar side-by-side.
  • Small automation like rollover and add-to-calendar changed daily task workflows significantly.
ADVICE

Prioritize Product-Led Word-Of-Mouth Growth

  • Invest in a product good enough that users will recommend it organically rather than relying solely on ads.
  • Prioritize word-of-mouth growth before burning cash on broad marketing.
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