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UI Breakfast: UI/UX Design and Product Strategy

Latest episodes

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Jan 20, 2023 • 33min

BDTP. Data Activation for SaaS with David Sepulveda

Today we have another episode of Better Done Than Perfect. Listen in as we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesKumospace – David’s place of workdbt logicThe cupcake approach by IntercomTowards Data ScienceSF PythonFollow David on LinkedIn and TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
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Jan 13, 2023 • 48min

Episode 257: White-hat CRO with Paul Boag

Can you improve conversion rates ethically, without deceptive tricks? Our guest today is Paul Boag, a CRO expert. You’ll learn about the negative impacts of using dark patterns, how to promote ethical decisions in your organization, why supporting evidence is so important for designers, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesBoagworld — Paul’s website and podcast archivesClick! – Paul’s book on CROAttention Insight, Usability Hub – tools for testing designsPollfish – a survey toolHotjar, Microsoft Clarity – heatmap toolsVWO, Google Optimize – A/B testing toolsBDTP S6E3: Measuring the ROI of Email with Claudiu MurariuGet a free copy of Click!This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
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Jan 6, 2023 • 46min

BDTP. Creative SEO for SaaS with Monica Lent

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Monica Lent, founder of Affilimate. You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAffilimate – Monica’s SaaSSanity – Affilimate’s CMS of choiceSEO for B2B SaaS with Pawel GrabowskiFollow Monica on TwitterCheck out Monica’s free course, SEO for DevsThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
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Dec 23, 2022 • 36min

Episode 256: The Business of UX Writing with Yael Ben-David

As UX writers, how can we go above and beyond to increase our business impact? Our guest today is Yael Ben-David, and author of The Business of UX Writing. You’ll learn about the top challenges in UX writing, the “five letter” framework, Yael’s writing philosophy, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesThe Business of UX Writing – Yael’s bookA Book Apart – the book’s publisherFundbox, MyHeritage – Yael’s previous companiesEpisode 242 with Rafa CondeRICE analysisMicrocopy: The Complete Guide – a book by Kinneret YifrahStrategic Writing for UX – a book by Torrey PodmajerskyCheck out Yael’s websiteFollow Yael on Twitter and MediumThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
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Dec 16, 2022 • 39min

Episode 255: Running a Design Vision Program with Nick Myers

How exactly do you run a successful design vision program? Our guest today is Nick Myers, VP of Design and Research at Patreon. You’ll learn what a design vision program is, its components, why it’s applicable to any company size, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesPatreon – Nick’s current place of workCooper, Fitbit, Trulia, Facebook – Nick’s previous places of workJack Conte – CEO and co-founder of PatreonDesign Sprint, Design Thinking – popular methodsConnect with Nick on LinkedInThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
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4 snips
Dec 9, 2022 • 37min

Episode 254: Learning to Build with Bob Moesta

What essential skills should innovators and entrepreneurs have? Our guest today is Bob Moesta, one of the co-architects of the Jobs to Be Done framework and author of Learning to Build. You’ll learn about the five learnable skills highlighted in his book, his perspective on compromise, why it’s important to understand the progress that people are trying to make, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesLearning to Build – Bob’s latest bookDemand-side Sales 101Dr. W Edwards Deming, Dr. Genichi Taguchi, Dr. Willie H. Moore, Dr. Clayton Christensen – Bob’s key mentorsUserlist – Jane’s SaaSSlack, Basecamp, Intercom, QuickBooks – disruptor productsTony Robbins, Gary Vaynerchuk – popular coachesChoosing CollegeThe Jobs-To-Be-Done HandbookFollow Bob on Twitter and LinkedInThe ReWired GroupThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
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Dec 2, 2022 • 35min

Episode 253: Brand Voice & Tone with Reese Fuller

How do you make sure your product “sounds” on-brand? Our guest today is Reese Fuller, lead writer at Work & Co. You’ll learn what brand voice looks like as a deliverable, the process of developing it, how to approach overhaul projects for mature brands, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWork & Co – Reese’s place of workApple’s Human Interface GuidelinesMailchimp’s Content Style GuideConsumer Packaged Goods DirectoryThingtestingThe Brand IdentityUX Content CollectiveContent + UXConnect with Reese on LinkedInThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
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Nov 25, 2022 • 47min

BDTP. Measuring the ROI of Email with Claudiu Murariu

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesInnerTrends – Claudiu’s SaaSThe Big User Onboarding RoundtableThe One Metric for User OnboardingTuple – a tool by Ben OrensteinHow to Save Money on High Volume EmailProfitWell – a SaaS analytics toolDreamHost emailsFollow Claudiu on Twitter and LinkedInThe Data-led PodcastSend Claudiu an emailThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
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21 snips
Nov 18, 2022 • 37min

Episode 252: Building a Content Strategy Practice with Natalie Marie Dunbar

How do you build a sustainable content strategy practice? Our guest today is Natalie Marie Dunbar, author of From Solo to Scaled. You’ll learn what a content strategy practice is, how different teams work together to implement it, the five components of the content strategy practice blueprint, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesFrom Solo to Scaled – Natalie’s bookWomen Talk Design – a speaker bureau for women in designEpisode 237 with Yuval KeshtcherRedundant, obsolete, or trivial (ROT)Episode 118 with Gerry McGovernDigital asset management (DAM) systemDrupal, Oracle WCS, Adobe Experience Manager – popular content management systemsUse the code UIBREAKFASTSTS to get 20% off Natalie’s book when you purchase it on the Rosenfeld websiteVisit Natalie’s websiteFollow Natalie on Twitter and LinkedInThis episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
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Nov 11, 2022 • 38min

BDTP. Content Curation with Jonathan Gandolf

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesThe Juice – Jonathan’s content curation platform for B2B professionalsBDTP S5E2: Building Two-sided Marketplaces with John DohertyUI Breakfast Episode 175 with Dru RileySparkToro – a tool by Rand FishkinG2 – business software and services reviews siteBDTP S5E4: Survey-based Research Projects with Becky LawlorThe Cold Start Problem – a book by Andrew ChenFollow Jonathan on LinkedIn and TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

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