Can you improve conversion rates ethically, without deceptive tricks? Our guest today is Paul Boag, a CRO expert. You’ll learn about the negative impacts of using dark patterns, how to promote ethical decisions in your organization, why supporting evidence is so important for designers, and more.

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Show Notes

Boagworld — Paul’s website and podcast archives
Click! – Paul’s book on CRO
Attention Insight, Usability Hub – tools for testing designs
Pollfish – a survey tool
Hotjar, Microsoft Clarity – heatmap tools
VWO, Google Optimize – A/B testing tools
BDTP S6E3: Measuring the ROI of Email with Claudiu Murariu
Get a free copy of Click!

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