UI Breakfast: UI/UX Design and Product Strategy

Listen to Sahil Patel, CEO of Spiralyze, as he discusses the benefits of getting inspiration from other companies' tests, the right time to invest in A/B testing, and how to use disruptions in website design. Discover strategies for using product images on B2B websites, boosting conversions with simple messages, and the importance of A/B testing in product development.

Ridhima Gupta, lead product designer at Databricks, discusses working with technical stakeholders, the product development process, and challenges of designing for technical domains. She emphasizes the importance of self-learning, understanding existing patterns, and optimizing the initial months at a technical company.

In this episode, Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness, discusses the four stages of company growth, the importance of community-led businesses, nurturing brand evangelists, and the significance of consistency in achieving success.

Debbie Levitt, UX and CX expert and author of 'Customers Know You Suck', discusses measuring customer satisfaction, the lack of customer-centricity in the digital products industry, capturing customer frustration, and the influence of upbringing on critical thinking and research.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Melissa Kwan, co-founder and CEO of eWebinar. You'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more.Please head over to the episode page for the detailed recap and key takeaways.Show noteseWebinar — Melissa’s productZoom, Livestorm, Demio — popular tools for live webinarsHow to Script an Effective On-Demand Product Demo — And Convert Leads Without Talking to Them!Connect with Melissa on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Guest Jenae Cohn, author of Design for Learning, discusses designing online learning experiences, principles of effective learning, repetition in training programs, free education versus paid learning, and selecting the right format for training or workshops.

Geoff Roberts, co-founder of Outseta, discusses marketing strategies for all-in-one platforms, including the importance of narrowing down your audience and prioritizing resonance over reach. They also talk about competing with giants like HubSpot, monetization strategies, and the success of niche all-in-one products.

How can we better support research teams? Our guest today is Kate Towsey, research ops guru and the author of Research That Scales. You’ll learn when it’s time to invest in research ops, how to scale research teams, what library science can contribute to the field, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesResearch That Scales — Kate’s bookRespondent, User Interviews, AskableCheck out Kate’s websiteConnect with Kate on LinkedInCha Cha Club — Kate’s closed community for research professionalsThis episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital, discusses B2C and B2B lifecycle marketing, customer centricity, marketing to sensitive audiences, and more. They emphasize the importance of product-led growth in B2B companies and share tips for measuring the ROI of lifecycle email marketing. They also discuss engaging formats for reaching the DevOps audience.

What publishing options are available to first-time authors writing about design? Our guest today is Louis Rosenfeld, founder of Rosenfeld Media and co-author of multiple books on information architecture. You’ll learn about his motivation for establishing his publishing company, how they help book authors develop their ideas, how compensation works in different publishing scenarios, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesRosenfeld Media — Louis’s publishing companyDesignOps Summit, Design in Product, Advancing Research — Rosenfeld Media’s conferencesA Book Apart, Smashing — “middle ground” publishing optionsFollow Louis on LinkedIn and MediumThe Rosenfeld Review PodcastThis episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.