UI Breakfast: UI/UX Design and Product Strategy
BDTP. Proven Ideas for A/B Testing with Sahil Patel
Dec 22, 2023
Listen to Sahil Patel, CEO of Spiralyze, as he discusses the benefits of getting inspiration from other companies' tests, the right time to invest in A/B testing, and how to use disruptions in website design. Discover strategies for using product images on B2B websites, boosting conversions with simple messages, and the importance of A/B testing in product development.
31:00
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Quick takeaways
- Running A/B tests that have already worked for other companies greatly increases the chances of success.
- Showing the actual product on B2B websites has proven to be more effective in capturing the interest of potential customers.
Deep dives
The Power of Proven Winner Tests in AB Testing
AB testing can be a tough game where only 11% of tests beat the control. However, running tests that have already worked for other companies greatly increases the chances of success. Tests that have worked for another company have a 2 times higher likelihood of beating the control, while tests that have worked for many companies have a 3 times higher likelihood. The key is to identify proven winners and run those tests, rather than relying on good ideas. This approach can lead to a higher rate of winning and more effective AB testing for clients.
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