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BDTP. Proven Ideas for A/B Testing with Sahil Patel

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

A/B Testing in Product Development

The chapter discusses the importance of A/B testing in product development, including being transparent with users, addressing pain points, and using effective call to actions. They also provide valuable resources for learning and debunk the misconception that low traffic means testing is ineffective.

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