UI Breakfast: UI/UX Design and Product Strategy
Episode 276: Customer Satisfaction with Debbie Levitt
Nov 3, 2023
Debbie Levitt, UX and CX expert and author of 'Customers Know You Suck', discusses measuring customer satisfaction, the lack of customer-centricity in the digital products industry, capturing customer frustration, and the influence of upbringing on critical thinking and research.
34:47
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Quick takeaways
- Improving customer satisfaction is crucial for long-term success and should be measured from the customer's perspective.
- Observational research is essential to capture and understand customer frustration in order to gain a holistic understanding of the customer journey.
Deep dives
Debbie Levitt's Background Story and 'Mary Poppins' Nickname
Debbie Levitt, the author of 'Customers No You Suck' and the founder of Delta CX, shares her background story and how clients started calling her 'Mary Poppins' due to her ability to come into companies and solve problems. She discusses her experience in web strategy, psychology, and UX and CX design and how her company focuses on helping companies improve their business and product strategies.
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