3min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

Episode 276: Customer Satisfaction with Debbie Levitt

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

Understanding and Capturing Customer Frustration

Exploring customer frustration and the importance of observational research in capturing moments when customers are enraged with software, highlighting the limitations of surveys and the significance of observing users struggle and the tools they use outside of the system.

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