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23min chapter
Episode 276: Customer Satisfaction with Debbie Levitt
UI Breakfast: UI/UX Design and Product Strategy
The Lack of Customer-Centricity in the Digital Products Industry
This chapter discusses the frustration and dissatisfaction that customers often experience when using digital products, emphasizing the need for companies to improve their approach towards customers. It highlights the difference between customer satisfaction and loyalty, and the importance of understanding customer tasks and investing in improving the user experience. The chapter also explores traditional and alternative methods for measuring customer satisfaction, as well as the challenges of measuring success for software products with creative or complex tasks.
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