UI Breakfast: UI/UX Design and Product Strategy
BDTP. Community-led Growth with Lloyed Lobo
Nov 17, 2023
In this episode, Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness, discusses the four stages of company growth, the importance of community-led businesses, nurturing brand evangelists, and the significance of consistency in achieving success.
45:11
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Quick takeaways
- Building a community-led business involves consistent communication and leveraging the values of connection, autonomy, mastery, purpose, energy, and recognition.
- Successful community building requires understanding your audience's aspirations, focusing on their needs, and creating deeper connections through interactions.
Deep dives
Building a Community-Led Business: The Power of Consistency
Lloyd Lobo, co-founder of Boost AI, shares his journey from an immigrant in Kuwait to building a successful startup. He emphasizes the importance of the entrepreneurial spirit and the power of community. Lloyd explains how, despite having a sales background, the focus of Boost AI's growth strategy was on building a community that provided social proof, visibility, credibility, and brand recognition. He highlights the importance of consistent communication, creation, and leveraging the values of connection, autonomy, mastery, purpose, energy, and recognition in building a sustainable community-led business.
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