UI Breakfast: UI/UX Design and Product Strategy
BDTP. Marketing for All-in-one Platforms with Geoff Roberts
Sep 22, 2023
Geoff Roberts, co-founder of Outseta, discusses marketing strategies for all-in-one platforms, including the importance of narrowing down your audience and prioritizing resonance over reach. They also talk about competing with giants like HubSpot, monetization strategies, and the success of niche all-in-one products.
41:10
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Quick takeaways
- Outseta focuses on content marketing as an investment in their brand instead of competing with established companies in specific keyword categories.
- Outseta provides an affordable option for early-stage subscription-based businesses, serving their specific needs and often acting as a stepping stone to more advanced platforms.
Deep dives
Overview of Jeff Roberts' Background and Outset
Jeff Roberts, co-founder of Outset, shares his journey from being an English major to accidentally getting into SaaS startups. Outset is an all-in-one tech stack solution for launching SaaS or membership style businesses. The idea came when Jeff recognized the opportunity cost of building and maintaining multiple separate tools. They decided to create a starter kit for launching SaaS or membership businesses, similar to what Shopify did for e-commerce. Jeff's role at Outset involves customer support, marketing, sales, and product management.
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