UI Breakfast: UI/UX Design and Product Strategy BDTP. Marketing for All-in-one Platforms with Geoff Roberts
Sep 22, 2023
Geoff Roberts, co-founder of Outseta, discusses marketing strategies for all-in-one platforms, including the importance of narrowing down your audience and prioritizing resonance over reach. They also talk about competing with giants like HubSpot, monetization strategies, and the success of niche all-in-one products.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Building an All-in-One Tech Stack for SaaS and Membership Businesses
02:16 • 2min
Marketing Challenges and Strategies for an All-in-One Startup Platform
04:14 • 17min
Competing with Giants and Targeting the Lower Market
21:25 • 7min
Monetization Strategy and Billing
28:43 • 6min
Examining All-in-One Platforms and Niche Industries
34:34 • 2min
Marketing Strategies for Bigger Platforms
36:33 • 4min