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7min chapter
BDTP. Marketing for All-in-one Platforms with Geoff Roberts
UI Breakfast: UI/UX Design and Product Strategy
Competing with Giants and Targeting the Lower Market
The speakers discuss how their platform competes with giants like Intercom and HubSpot, targeting the lower end of the market that HubSpot does not serve. They highlight the overlap in feature sets and emphasize their focus on subscription-based businesses. They also mention the growth of the platform as users reach the end of startup programs offered by HubSpot and Intercom and realize they can get comparable functionality at a lower cost.
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