BDTP. Marketing for All-in-one Platforms with Geoff Roberts
UI Breakfast: UI/UX Design and Product Strategy
Marketing Challenges and Strategies for an All-in-One Startup Platform
The chapter discusses the experience of marketing a previous product compared to marketing an all-in-one suite of tools for early stage startup founders. The speaker shares the story of their previous product and how they had to educate the market about the benefits of using software. They then contrast this with the current challenge of marketing their current product and discuss the importance of SEO in their marketing strategy.
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