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UI Breakfast: UI/UX Design and Product Strategy
BDTP. Lifecycle Marketing with Nout Boctor-Smith
Aug 25, 2023
Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital, discusses B2C and B2B lifecycle marketing, customer centricity, marketing to sensitive audiences, and more. They emphasize the importance of product-led growth in B2B companies and share tips for measuring the ROI of lifecycle email marketing. They also discuss engaging formats for reaching the DevOps audience.
40:51
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Quick takeaways
- Successful lifecycle marketing involves focusing on the customer's needs and providing tailored content and experiences.
- Segmentation is crucial in lifecycle marketing, as different audiences have different needs and preferences.
Deep dives
The Importance of Customer-Centricity in Lifecycle Marketing
In lifecycle marketing, it is crucial to prioritize the customer and their needs. Rather than focusing solely on the product or brand, successful lifecycle marketing involves providing value and solving problems for the customer. This can be achieved through tailored content and experiences that address specific challenges and goals. By leading with value and education first, marketers can build trust and establish their brand as a trusted resource, leading to increased engagement and customer loyalty.
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